In a tough and competitive market, your startup simply cannot exist for a long time unless customers trust your company. Branding is all about building the trust for your products or services among your target audience. Creating a unique brand that stands out requires you to have creative branding ideas and tips that are special so here’s a list that will set your business apart from the established brands.
Discover your archetype
Psychologist Carl Jung has defined the concept of archetype as defining your brand on recognizable characters from popular fables, folklore, and novels. The world’s most popular brands have used and applied Jungian psychology as a brand strategy to make it easy for their target audience to remember their brand. Creating a notable archetype for your brand can help you create a compelling and immersive story around your brand identity.
Make your logo personal and enticing
Your business logo is the face of your company in your target market. Logo is a part of your building exercise and if it is merely a casual drawing, all your branding efforts will go in vain. Not only should your business logo be top-notch but also omnipresent! Don’t be afraid to use your logo absolutely everywhere. The only way to sell a product or service in greater volumes is if your brand has a logo that can be recognized by everyone.
Establish your social media positioning and strategy
Social media presence is important for startups and small businesses. Social media sites such as Facebool, Twitter, Instagram, and Pinterest offer startups a wide range of opportunities to tap into a large pool of potential customers. By creating a social media page, you can have a marketing channel free of charge! Small budgets and fully customized campaigns on social media platforms can help build brand awareness steadily.
Curate a personalized concept and content
Customers embrace brands that make them feel important and valued for their unique personalities. When dealing with hundreds of thousands of customers, you need to be creative with your concept and content personalization. Creating a personalized experience for your audience is the key to unlocking more engagement, lead, sales, and trust. Content personalization isn’t just a smart marketing strategy but an emerging norm. Personalization goes hand in hand with social media as with any platform where you’re offering your content. It starts with making sure of optimized images for Facebook before sharing it on Twitter, ensuring the right sizing, and even altering the content when needed.
Connect with brand influencers
Among brand influencers, there are those that create content relating to one specific industry. For example, Youtubers and Tiktokers who review cosmetics and make-up products. Selecting the right influencers to approach promoting your brand is also very crucial. It allows you to reverse engineer and offer a piece of content that will be an appealing bargaining chip to them. Try to get creative with locating and connecting with individual influencers and team up so you can get more exposure to a huge number of people and potential new customers.
Start blogging about your business
One of the best branding ideas is to blog about your business as your blogs will project you as an authority in your business and industry. Make sure that your content solves the problems related to the products or services your industry sells. Give an updated and supported information to your readers so that they will find your blogs useful. An example of a best practice is to make sure that your blog design can accommodate a good mix of text and visuals such as images, videos, and infographics whenever required. An interesting and engaging content will attract more potential customers and this will immediately build and gain business trust.
Embrace online and email marketing and banner ads
Most businesses usually neglect the significance of a good email campaign or a banner ad. Professional email designs with the proper paragraph payout and images can be used to deliver all the relevant information straight to people’s inboxes. This goes the same with flooding the web with your banner ads that must stand out for its unique use of colors, images, text, call to action buttons, and other features. Another great reason why taking your outreach to online marketing platforms is because of keyword search. You can easily find keywords dedicated to your niche market which can help you build content with more effectiveness, efficiency, and success. Another thing to note is that the variety of your graphic designs such as logos, brochures, business cards, and websites are all important to branding.
Pay attention to your packaging
Packaging design for product-based businesses must be the center of attention and a memorable piece of your graphic design work as this is the first thing that will draw the attention of potential customers. If there is a mismatch in the packaging design and concept of the products you make, customers will automatically lose interest. A wrongfully done packaging discourages people from buying the product solely because of a poor presentation. Do not treat your packaging and label lightly as this will massively affect your established branding presence.
As a generally good rule of thumb for life as it is, not just business and brands – authenticity and consistency will get you where you deserve to be. When your brand has consistent imagery, design, messaging and values, it facilitates effective communication. Consistency is what helps your audience choose you over all others. Align your creative branding ideas with your values, your own person, and with who you really want to be. Do what you do best. Adapting to your customers is good but consistency and authenticity gets recognized. Contact us today to learn more.
About the Author
Janine is a Social Media Manager based in the Philippines who aspires to consistently develop her skills with content creations by focusing on the important elements of graphic designing and keeping up with current social media design trends. As a writer, words come naturally to her in forms of metaphors and idioms which strikes as a great wordplay with each blurb, blog, or caption.