Effective Marketing Tips for Senior Entrepreneurs

Running a business provides senior entrepreneurs with income, purpose, and fulfillment. As with any business, marketing plays a crucial role. Here, you can find some valuable tips to help you market your business and boost sales.

Design an Appealing Website

Having a user-friendly website is crucial to boosting sales. Your website requires easily recognizable links, clear calls to action, and simple forms, and it must be accessible and adaptive. If your customers have to spend too much time looking for the product they want or they find the checkout process awkward in any way, they soon leave your site and shop elsewhere.

Social Media

Establishing a social media presence is an excellent way of boosting brand awareness. It allows you to reach a wider audience and serves to communicate, meet consumer needs, generate sales, and build trust. Try to stick to just one or two social media platforms initially. Not only is that more manageable, but it also ensures customers don’t stumble upon some of your old and neglected social media accounts.


A popular way of boosting sales is to offer a discount in the form of coupons. They’re an easier option than a standard sales promotion as you don’t have to alter prices on several different products on your website. Instead, the discount is applied during the checkout process. Furthermore, you can create several coupons with varying codes for separate ad campaigns. By checking to see which particular code was used the most, you can establish which marketing efforts were most effective.

Sharpen Your Business Skills

If you’re looking to develop your business acumen, consider enrolling in an online program to earn an MBA. The coursework can teach you more about economics, human capital management, strategic planning, and corporate finance, and the program’s flexibility allows you to study while still working full-time or concentrating on schooling or family commitments.

Signs Your Marketing Strategy Needs Adapting

A time may come when you need to adapt your marketing strategies before your income declines. Indications include rapidly declining website traffic, lack of social media engagement, and many people unsubscribing from your emails. It’s essential that you keep an eye on the market and use various marketing methods to protect your business against change. This ensures your strategies remain relative and targeted. Find out how eSEOspace can help your marketing initiatives.

Merging Your Documents

Many free or low-cost tools are available to help you market your business. One of these is a PDF merging tool, handy if your business is working on a marketing project that involves multiple people or teams, which can result in you having to deal with an overflow of documents. A PDF merging tool allows you to keep track of various documents in multiple formats by storing them in one file. Once combined, you can also move PDF pages to get your content in the correct order.

You Can Be Successful

As a senior entrepreneur, you have just as much chance of being successful in business like anyone else, as long as you use the proper marketing strategies, such as those discussed above, to establish an audience, build trust, and make sales. Schedule a consultation with eSEOspace to hit the ground running!

Ways to Boost Your Local SEO Marketing

While global SEO is everything for some companies, most of us can’t afford to ignore local SEO either. In essence, if you want people to come and visit your physical store, you need to have an excellent local SEO score. According to Google, more than half of their users who conduct a local search on their phones visit the store on that day. So, your business must pop up among the top results in your area if you don’t want to lose to your competitors. To help you out on your way to the top of the local SERPs, we’ll teach you about the ways to boost your local SEO marketing.

Now, keep in mind that improving SEO takes time. Nothing here happens overnight, and you’ll have to be patient. However, you can do quite a bit to make the process quicker. Hence, if you see working on your local SEO as the best marketing strategy for your business, here’s what you need to do.

Use Keywords In Your Listings

Being featured on local listings and citations is vital for local SEO. There’s no surprise here, but what if we tell you that you can take it even further?

Determine the local keywords related to your business and use them when writing your listings. It’s a simple trick, but people interested in what you do will often see your business name when searching the web. They’ll think of you as an authority, and when they need some help, you’ll be the one they call.

On top of that, make sure the photos you use for these listings are current and encourage your customers to leave reviews. It’ll give you more credibility in both Google’s and locals’ eyes.

Get On Local News

To this day, the news is still the number one way to promote a business. And the best part about it is that it works in any form. If you can get on the radio or TV — great, but if you can’t, there’s nothing to worry about. Major local online publications will be indexed high on Google, and if some of them mention you, some of their authority will rub off on you.

Get in touch with local journalists who want to report on your business. If you can get just one report each month, you’ll see more and more people coming through your doors. And don’t think that getting local coverage is that hard. Sometimes you just need to ask.

Work On Your Links

Local SEO is complex, and you’ll need all the help you can get to get it to work. Luckily, it’s not too tricky to get there if you use the appropriate tools. Still, SEO software like GrowthBar and Yext can only get you so far. To go over the big step and get the edge over your competitors, you’ll need to get backlinks.

It’s best if you can get them organically. Find a way to provide the community and lead people onto writing about you. The more your company is mentioned on the web, the more relevance it’ll have, and the more you’ll boost your local SEO marketing. Of course, buying backlinks is also a valid option if you get them from a reputable source.

Finally, be sure to work on your internal links as well. By connecting the pages on your site with each other, you’ll create a map for Google’s bots to crawl. As a result, they’ll make more sense of your business and website, and they’ll show your shop on Google Maps more.

Claim and Optimize Your Google My Business Profile

We can’t talk about improving your local SEO and not mention Google My Business. It’s Google’s business listing service, and the chances are that it’ll be the first thing people see when they come across your company on the local searches.

You need an account if you want to show up on Google Maps, so it’s pretty essential. If you don’t have a profile, it’s time to make one or claim the listing if it was created automatically (which sometimes happens). To do it, you’ll need to have a physical location and an actual address. Just a P.O. box won’t cut it, so don’t even try to fool Google.

Once you have your profile, go over it, fill out all the forms, and optimize it as well as you can. Add the correct contact info, business hours, and up-to-date pictures. The more time you spend on your profile, the more users will see you in local searches.

Connect Your Business With an Area You Work In

When working on your local SEO, you want to cover all the places where people may see your business. So you have to pay attention to:

  • Google Maps
  • Your website
  • Citations
  • Local listings.

Make it clear for search engines in which area you want to work and what kind of customers you’re after. It’s a lot of work, but it’ll pay off in the end.

Remember that you want to add a few citations each month so that you stay relevant. If it all seems a bit much, you can outsource it. Pick one of the SEO packages and let the experts do it for you.

Don’t Ignore the Details

It’s vital that you update the content on your site and show that you’re up and running. However, you mustn’t overlook the seemingly small details like meta descriptions, alternative tags, and titles. Google cares a lot about these HTML elements, and if your website doesn’t have them, it won’t favor it, no matter how good your content is.

Of course, keep in mind that you’re doing this for the local audience. Include some local keywords, mention the local places, and reference the local news in your articles and updates, even in meta tags. This way, you’ll show Google where you want to work, and it’ll reward you by offering your business to local users.


As you can see, there are plenty of things you can do to improve your SEO, both local and global. Unfortunately, this also means that you’ll have to put in a lot of resources to make it work. If you don’t want to outsource it, at least get some help from the apps that save small business owners time, money, and energy.

Use the tips we gave you to boost your local SEO marketing and find your way to the top of the local SERPs. Don’t skip any steps, and you’ll get there for sure.

Meta description: Are you looking for ways to boost your local SEO marketing? Here are all the latest tips and tricks you’ll need to reach the top of SERPs.


Author’s bio:



Kelvin Crawford is a freelance writer and an SEO expert with ten years of experience. He loves reading and learning new things almost as much as he hates rain

Recruiting Freelancers for Your Business

Finding skilled and reliable freelancers to contribute to your business operations can seem like a tall task. You’ll have to know where to find them, how to pay them, and how to set up your business to facilitate this, especially if you’re hiring international freelancers. Building a strong team of freelancers and retaining them can be crucial to the success of your business. eSEOspace presents tips to help you start building your team.


Figure Out What Kind of Freelancers You’ll Need

Depending on the type of business you’re running, the kinds of freelancers you’ll need to recruit will vary immensely. For instance, if you run an online store, you probably want to recruit some copywriters, graphic designers, coders, and photographers. However, if you run a travel blog, you’ll need freelance writers from different countries. However, not all jobs are suitable for remote work. Some, you’ll oversee in person, and others may need to be done on-site due to security or privacy concerns.


Finding Freelancers

Recruiting freelancers online creates opportunities for your business to engage with a wider variety of potential candidates. There are online job boards, both international and country-specific, that cater to generalized and niche skilled labor needs — FreelanceINDIA.com provides freelancers in India, for example.


Communicating With Your Freelancers

Steady and efficient communication is a must if you’re going to be hiring people from all over the world. You’ll need to select a communication platform where you can text as well as talk and video conference and another platform where you can create folders and exchange documents securely.


Compensating Your Freelancers

Paying your freelancers is obviously crucial if you want to retain your team, but you’ll need to keep in mind the overhead this creates for your business. Many money transfer services include extensive fees, which add up quickly across multiple workers and countries. For instance, you can use Remitly to transfer money to freelancers in India without fees when over a certain amount (usually $1,001).


Preparing Your Business for Freelancers

To avoid legal or financial issues down the line, you should ensure that your business is properly structured. It’s a good idea to create an LLC (or another appropriate entity type) if you haven’t already. The LLC structure can protect your personal assets from a certain level of liability and benefit you concerning taxes. However, you’ll have to follow the guidelines imposed by the state where you form your LLC. If you find the process difficult, a business formation service can help and potentially save money compared to the costs of using a business lawyer.


Manage Paperwork

There are convenient tools you can use to manage the large volume of paperwork exchanged between yourself and your freelancers. Soda PDF’s conversion tool enables you to convert .docx files to PDFs for an easy, convenient way to store and combine files.


Build a Reliable Team

If you take advantage of resources such as online job boards, money exchange programs like Remitly, and business formation tools, you can more easily and efficiently build and maintain your team. Consider the circumstances of your freelancers, and maintain constant communication for the best results.