What Is Keyword Stuffing and Why You Should Avoid It

In need of getting a better ranking position, website owners would do many things. Various tactics can help a site become more prominent and thus more visible to users, meaning potential customers. Acceptable tactics, however, don’t bring such a huge success and are often not fast enough. On the other hand, the so-called black hat tactics bring quicker results. The problem is that using them regularly and without control can be pretty risky. One such tactic is keyword stuffing, so let’s see what keyword stuffing is and why you should avoid it.


The keyword strategy

Nowadays, more and more products and services are offered online. The internet has become one big market where people get information, buy and sell almost everything. They type what they need, and the results simply come out. And that’s how we come to the term keywords. They should reflect the words and phrases customers use when they search for particular services or products via search engines. And it’s exactly this keyword tactic that many website owners use when optimizing their SEO elements.

However, filling your content with as many keywords as possible is not the right thing you should do. What’s more, it can be pretty harmful to both your website and your ranking.

Make sure your content is catchy for your customers.


What keyword stuffing is and why you should avoid it

When content or a webpage is filled with the same keyword or phrase that repeats repeatedly, we talk about keyword stuffing. While this strategy is mainly employed for gaining a higher ranking position on the search engines, in many cases, it can have a counter effect. Content with too many repetitive keywords usually seems unattractive to visitors. They quickly lose interest in it, even if it offers the desired information. What’s more, this might cause them to leave the website immediately, and they would probably never return to it.

Thus, for example, if you use the keyword the best sports cars three or four times within a single paragraph, that would pretty much exceed the suggested keyword density.


Types of keyword stuffing

Keyword stuffing comes in two main types:

  • Visible– when there’s an obvious repetition of words or the usage of phrases entirely irrelevant to the topic. They’re called visible since everyone who visits the site is able to notice them.
  • Invisibleoverusing the keyword in the comments, alt tags, or meta descriptions, or hiding the text from the readers, which you gain by using the same color for both your background and your text. These, on the other hand, are created only to manipulate and trick the search engine crawlers. The readers can’t see them, but crawlers still can.

Throughout the years, both of these were effectively used by the website owners, and they really helped them reach their goals.


How harmful can it be?

Because the impression a text leaves on the readers is the only thing that can keep them, once your content becomes repetitive, it becomes useless as well. At that point, it’s obvious that your content serves not to satisfy your potential customers’ needs but only those of search engines.

Your focus moves from your readers to your ranking, and this is the point where you start losing your customers. Their negative experience with your site will make them go somewhere else.

There are so many elements you need to respect when making high-quality content.

Once again, we come to the question of trust. It is equally important to convince both your potential customers and search engines of the quality of what you have to offer. However, once when people start associating your brand with poorly written content, your reputation is permanently damaged. The thing is that only trustworthy businesses really survive on the market.

Finally, you need to know that this keyword stuffing strategy is just an old spam technique. However, Google and other search engines became smarter as time went by. Nowadays, they are not only able to spot such practice right away, but they also enforce penalties. Simply said, search engines don’t approve of these actions anymore. The practice of keyword stuffing has become one of the top SEO mistakes every website owner should avoid whenever possible.


What you can do to make the best use of your keyword

Now that you know what keyword stuffing is and why you shouldn’t use it, it’s time to learn how to avoid it.

Take care of your SEO.

  • The first step is optimization. You should use your keywords in the right places. The primary focus should be on the quality of the content, and then you can work on properly using keywords within the context. Use them only where you see it is natural.
  • Your target word or phrase should be relevant to the topic.
  • Use synonyms. This technique can solve a great part of the problem. If you use the appropriate synonyms instead of mere repetition of the keywords, you can avoid keyword stuffing. Still, at this point, you should be careful. Always use clear, not confusing words. Unfamiliar vocabulary can also turn people away.
  • Create longer content. For content to be relevant and thoroughly informative, it is better to be longer. That ensures an in-depth development of a topic. What’s more, it helps you spread out the keywords throughout the content without stuffing them. Although there is no perfect number of words per text, most experts would agree that every content longer than 300 words is acceptable.
  • The optimal keyword density should be 2%.
  • Add keywords to the other page elements as well. That would include the title, a subheading, the beginning and end of the text, an alt tag, and a meta description.

So, if you think you are doing your best but your website still doesn’t get better results, check your keywords. Maybe this story about keyword stuffing and why you should avoid it is exactly what you need.

eSEOspace is one of the Game Changers is San Diego’s SEO Space

The SEO industry is one of the world’s most competitive and most challenging industries today. As the internet continues to grow and more people are going online, so are the number of websites that pop out every year. The market is saturated with different contenders, but it doesn’t mean you can’t find success online. Thankfully, there are SEO agencies that can help you rise above the competition!


Companies like eSEOspace are here to help you! For those that don’t know, our team offers fully-comprehensive marketing solutions and services like SEO. We are known for offering bespoke solutions and strategies that are geared towards answering your business needs and helping you reach your goals.

As a matter of fact, our team has been recently featured in Clutch as one of the game-changing companies in San Diego’s SEO space. We are very proud to have been considered as one of the impactful companies locally. Our team is composed of hard-working and passionate individuals! Seeing them achieve such a feat in the industry is a huge testament to the kind of service we offer.

First and foremost, what is Clutch? Clutch is a B2B listing resource in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Apart from being named as a game-changer by Clutch, we are also proud of our profile on their platform. Our company has managed to receive 5 total reviews throughout the years. We managed to average a perfect 5-star rating on all of our reviews! With that being said, here are some of the ones that we enjoyed:

“The team at eSEOspace doesn’t just build a beautiful website, they make sure that the SEO setup is completed and that people can find us on internet searches. They were very patient — they showed me various options and gave recommendations when I couldn’t make up my mind.” Doctor at Sacramento Holistic Dentist

“After 2 months of the site being online, we have over 450 users and over 12,000 pedigrees stored. Every time I reached out to their team I received a response within several hours. I was impressed by the ability to receive a fully working site and also having received SEO & Google Ads setups. An all-around company.” Owner of Pedigree Database, David Gedar

For more information about us and the services we offer, feel free to leave us a message! Our team will get back to you ASAP.

The Small Business Owner’s Guide to Using Data Analytics

Data analytics can seem like a confusing concept at first – but this is an area that every entrepreneur should be getting familiar with. By learning more about data analytics, you can advance your business and make well-reasoned decisions for your company. Working with an agency like eSEOspace can help you incorporate data analytics into your business strategy. Here are a few ways that you can use data analytics to drive new business and boost your revenue.


Risk Management

Data analytics are absolutely indispensable when it comes to risk management for small businesses. It’s all too easy to assume that risk management is only a concern for large enterprises, but even if you are your company’s only employee, you need to take steps to mitigate risks within your operations. With the help of an IT support professional who specializes in cybersecurity, you can leverage data collection, aggregation, and analysis capabilities to conduct essential security functions. Through these functions, you’ll be able to identify, examine, and minimize cybersecurity threats.

No matter how strong your cybersecurity protections are, you need to improve your cyber security and have a recovery plan set up so that your company can quickly bounce back if an attacker does manage to get through. What should your recovery plan address? You’ll need to include directives for which applications you’ll have to recover first, time objectives for getting programs back online, and the individuals who will carry out the recovery efforts.


Customer Acquisition and Retention

Acquiring and retaining customers is always at the core of your business strategy. If you’re not consistently bringing in new customers while building loyalty amongst your current customer base, you won’t be able to increase your long-term revenue. The good news? You can use data analytics to establish a solid customer acquisition and retention strategy.

By using customer relationship management software, you can analyze all of your sales and marketing leads within one program. You can figure out which initiatives turned customers from interested parties into buyers, and which actions helped motivate past customers to make repeat purchases. You don’t want to play guessing games when it comes to your customer acquisition and retention strategy, and data analytics allows you to work with concrete statistics as you determine your path forward.


Search Engine Optimization

Today, practically every entrepreneur has heard about search engine optimization – but do you know how to make it work for your business? You might still be guessing at the keywords your customers are looking for. If you want to enhance your SEO strategy, applying data analytics is key. Search Engine Watch recommends using data sources directly from search engines, utilizing a program that allows you to create visuals for your SEO results and applying A/B testing to analyze the success of your efforts.


Website Design

Did you know that data analytics can also be very useful when it comes to optimizing the design of your company website? Hubspot recommends using a website reporting tool that can track data from your site, such as visitor conversions. And if you’re investing in a major site design update, A/B testing can also be very helpful – you can run tests to analyze a particular design choice, and then run a second round of tests to identify whether or not a change has led to improved results.

On the surface, data analytics can seem complicated. But by diving into the world of data, you’ll be able to glean useful insights that you can use to set up successful business initiatives. Soon, you’ll feel confident as you build your business strategy around data analytics!

Ready to step up your data-driven marketing efforts? eSEOspace can lead the way! Schedule a consultation call through our website today!