Organic vs. Inorganic SEO

When it comes to digital marketing, there are two main types of SEO: organic and inorganic. No matter what your product or service is, if you want to get more eyes on your landing page and get more clients, you are going to need to focus on one of these approaches. Furthermore, regardless of which type of SEO you choose, both organic and inorganic SEO requires planning and strategy. That being said, In this article, we will pin organic vs. inorganic SEO against one another. We’ll go over their primary distinctions, as well as their advantages and disadvantages.


Differences Between Organic and Inorganic Traffic

The website traffic that comes from users who look for information online and subsequently visit a website through its search engine results page is considered organic search traffic. There is one primary distinction between organic traffic and inorganic traffic. Organic traffic does not need financial investment in order to increase its visibility in search engine results. Furthermore, the value of organic traffic is higher than that of inorganic. In part, this is because users have more success finding exactly what they’re looking for through organic search results.

On the other hand, inorganic traffic refers to the volume of site visits that come from non-natural sources such as social media, paid advertising, and affiliate programs. This type of traffic is less desirable than organic traffic because it is less authentic. People find you because you’re the first to appear in a search, not because you’re the best. However, according to experts at Convert More, the biggest advantage of inorganic traffic is that you can generate it much faster than organic traffic.


Organic Search Engine Optimization

Organic SEO refers to the process of getting a website to the top of search engine results pages (SERPs) without paying for that placement. Many people believe this to be the most reliable method of generating traffic. On-site optimization, link-building, keyword manipulation, backlinking, and Meta tags are all part of organic SEO. Using these tactics makes it easier for people that need your product or service to find you on Google. This kind of search engine optimization is effective at drawing in natural users. As we mentioned, websites get organic traffic when users find them via a search engine’s organic results while looking for a certain product or service.


Benefits of Organic SEO

Organic SEO has several advantages. This includes higher click-through rates, more reliable information, longer-lasting rankings on search engine results pages, and lower costs. However, content relevance is essential for organic search engine optimization strategies. Organic SEO has several advantages, such as higher click-through rates from regular users, more reliable information, longer-lasting rankings on search engine results pages, and lower costs. However, content relevance is essential for organic search engine optimization strategies. This means that the content you host on your website needs to be top-notch.

For this to be possible, you need to do a lot of research, writing, and editing to make sure that your page is up to snuff! Although this can be pretty time-consuming, it offers several benefits that make this approach worthwhile. Moreover, if you want to continue reaping the benefits of organic SEO, you’ll need to monitor the performance of your website as well. When resources are limited, organic SEO provides the highest return on investment. In any case, some of the methods you can use to generate organic SEO are:

  • Analyzing keywords
  • Creating content and running a blog
  • Cleaning up the code of the site
  • Outreach linking
  • Optimizing meta-tagging


Inorganic SEO

Inorganic Search Engine Optimization is frequently referred to as “Search Engine Marketing” by those in the industry. As we have mentioned, this is primarily due to the fact that paid advertising is the primary source of inorganic traffic. That being said, the cost of employing this particular SEO method may be quite high. However, it’s worth it for corporations and website owners that need results quickly. To maximize their marketing efforts, website owners typically allocate a certain amount of money to this form of SEO, even if they are working on organic SEO. Inorganic search engine optimization increases a website’s visibility and attracts users outside the site’s niche.


Benefits of Inorganic SEO

Inorganic search engine optimization provides a great deal of exposure, prompt results, and a speedy expansion of the total number of visitors. It is a simple way to boost both the visibility and traffic of your site. The following are some examples of non-organic approaches to search engine optimization:

  • PPC (or pay-per-click) marketing
  • Affiliate marketing for a fee
  • Web advertising banners
  • Re-Marketing


Organic vs. Inorganic SEO: Is There a Clear Winner?

When talking about organic vs. inorganic SEO, there is a lot to consider. Organic search engine optimization (SEO) is often regarded as superior to paid strategies. This is because it costs less and typically generates higher quality traffic. Customers that find you via organic search are often curious about what you have to offer. This is something you can’t put a price on. Being able to reach out to folks who are actively seeking what you have to give is priceless. On average, organic traffic accounts for about 40% of a website’s total income.

While organic SEO improves a site’s ranks over time, inorganic techniques may have a dramatic impact on search engine results almost immediately. This begs the question: which of these options is optimal? To get the most significant results, a combination of the two is usually the way to go. Before settling on an SEO plan, think about your resources and timeline.



Now that we’ve covered the differences between organic vs. inorganic SEO, you can see which one is going to fit your website better. However, no matter which one of these options you go with, we suggest that you seek the assistance of a professional. They will be able to help you make the most out of whichever strategy you choose to follow.

Keys to Making a Smooth Move While Starting a Home Business

Well-known international corporations in the automotive, food, and cosmetics industries were once home-based operations. Recent studies show that half of small businesses launch out of the home. If you’re positioned to turn your great idea into a vibrant startup, but all you lack is the home space to make it work, use the following suggestions presented by eSEOspace to navigate both activities.


Automate Every Process You Can

The last thing you need while juggling your work and move is time-consuming assignments that can easily be handled by someone else. Cash flow is crucial in the early days, so automate sales orders and inventory fulfillment. Customer service management software keeps communication with clients and leads organized for your whole team (including a future team.) Expedite supply chain processes with a user-friendly e-commerce platform.


Organize Your Finances

Prevent complicating your taxes and bookkeeping by separating your personal and business accounts. Start an LLC to form your company as a separate entity that can have its own bank and credit account. You don’t need to hire a lawyer and pay high rates for formation. You can file yourself or use a formation service to get the job done. You don’t have to file in the state you currently live in, so investigate which states offer the best advantages. Just ensure you follow the rules of your chosen state because regulations differ.

Once you have the appropriate licenses and your business is filed, request an EIN (Employer ID Number). You will use this identification for tax filing and financial accounts. You may not need the number immediately if you don’t have employees, but if you have dreams of expansion, save yourself having to shift and reorganize accounts by handling these steps now.


Build Your Value

When the business is small, you are your most valuable asset and the main draw for customers. Increase your worth in the market by acquiring more certifications. Industries like IT and consulting place a premium on individuals with a master’s degree. Investigate online schooling options to earn your degree on the side. The combination of an advanced degree and the experience you’ll gain by starting now raises your asking rates exponentially.


Create a Marketing and Sales Strategy

Understand your ideal customer and build a brand that attracts people who want to spend money on your offerings. Avoid broad sales and marketing strategies that try to draw in everyone. Determine a lucrative niche to focus your attention on.


Identify Your Home Office Needs

Get the help of a real estate agent to save yourself time and stress in finding the right home. Plainly explain your needs and desires so your broker can help you find the perfect dwelling for your budget. You won’t have to spend as much time and money visiting a new location to check out houses when a reputable agent can cover much of the legwork for you. Of course, if you want to get a ballpark estimate of what homes are going for in your area, spend some time combing through online listings.


Simplify Moving With Good Help

Call on professional movers to get you into your new home without needless hassle. A moving pod can save you the stress of driving a truck if you want to load things yourself. Hiring trusted, professional movers to handle the packing, loading, transporting, and unloading may be optimal if you want to keep your focus on earning money while your new market is hot.

Nothing needs to prevent you from competently completing your move while initiating your business launch. With meticulous planning, you can manage both tasks and flourish in your new environment.

San Diego Represents an Ideal Location for Business Startup

If you’re looking for an exceptional place to start a business and raise a family, the greater San Diego area can’t be beaten. With a high standard of living, attractive housing, and plenty to do, this region represents a dynamic location for business startup or expansion. eSEOspace wants to help, and shares the following guide to assist in your decision to move to this dynamic area.


Launching a business in a city with a high standard of living is good for both your family and your business. In addition to being able to secure housing for yourself, reasonable rental and purchase prices are attractive to professionals looking to relocate. This provides you access to a significant pool of potential workers and gives your business more financial “runway” from a financial perspective. The median price of a home in San Diego is around $929,000, and average one-bedroom rentals are about $2,670 per month.

To keep your housing expenses down, it may be wise to store some of your belongings in a secure storage facility. Check your options for San Diego storage online. You can find 5’ x 5’ locations for less than $100 a month.



Of course, there’s more to the livability of a city than the standard of living. Being part of a diverse and dynamic business community can go a long way toward helping your business succeed. There are numerous organizations in the San Diego area that support small business owners and entrepreneurial startups in the form of mentoring and opportunities to network and collaborate. These include:

  • San Diego Regional Chamber of Commerce
  • Central San Diego Black Chamber of Commerce
  • Old Town Chamber of Commerce
  • North San Diego Business Chamber

These organizations offer a wide range of services including training, education and professional development, and access to business resources.


Quality of Life

The quality of life a city offers is crucial to fostering a vibrant business climate and creating an environment in which people are happy to live and work. The San Diego area is ripe with arts and cultural events that appeal to all tastes and preferences. A variety of dining and entertainment opportunities also abound, as do a wealth of outdoor exploration options. Popular choices include:

  • USS Midway Museum
  • San Diego Zoo
  • La Jolla Cove
  • Balboa Park
  • Petco Park



The San Diego area is considered a Mediterranean climate, which many people find appealing. Winters are very mild, which can be helpful from a business perspective. Summers are pleasant, but you’ll want to be prepared for variations in temperatures and climate conditions. According to the Weather Spark, average temps range from a low of 50° to a high of 77°.



A skilled and educated workforce is critical to the success of a business, and the San Diego area is home to just that. Local colleges and universities often collaborate with businesses to ensure graduates enter the job market ready to hit the ground running. Here are some of the area’s educational institutes:

  • University of California—San Diego
  • University of San Diego
  • Point Loma Nazarene University
  • San Diego State University

According to Niche, the San Diego area is also home to a top-notch school system for grades K-12.


Business Quick-Start Checklist

This area prides itself on being business-friendly and offers a wealth of resources for starting a business, but the “must-do” items on your start-up list should include

  • Finding a business location
  • Directions on obtaining necessary licenses, permits, and business registration
  • California business name and incorporation requirements
  • Business tax and employer requirements
  • Environmental regulations
  • Incentive program applications

Other details to keep in mind include joining your closest chamber of commerce so you can start networking, as well as having a solid setup for your invoicing immediately. If you need interim help until you get your accounting software up and running, an online invoice maker can do the trick. You can quickly generate invoices customized for your business. Don’t forget other must-haves like business cards, an elevator pitch and posting eye-catching job listings.

The San Diego area is a spirited region that is attractive to both job-seekers and business owners looking to launch a prosperous venture. With numerous housing, educational, cultural and entertainment options, this area truly has something to offer everyone. For website and digital marketing services for your new San Diego business, let eSEOspace show you what they can do!

How Do Company Reviews Boost Your SEO Efforts?

When purchasing an item or ordering a service online, what’s the first thing you do? Google it, right? In today’s eCommerce-driven world, people cannot physically experience a product until it is delivered to their doorstep. So, they turn to online product reviews, seeking reassurance before committing to a purchase. Let’s face it: we’re much more likely to take action if we see other consumers – even strangers – agree it’s a good decision. That’s the thing about online reviews – they’re social proof of a brand’s quality and credibility. In fact, things have gone so far that a brand’s overall star rating and the number of online reviews started to shape how a business is perceived online. That’s why it’s all about understanding and harnessing the potential of online reviews and learning how to turn ratings into revenue. But how exactly do company reviews boost your SEO efforts?

Let’s shed some light on the subject!


Role of User-Generated Content

Fresh content is essential for SEO. Without content, Google’s algorithms cannot index your website’s pages properly and help you rank due to lack of information. At this point, user-generated content is a life-saver.

Reviews aren’t mere feedback from your customer – they’re content. Google recognizes them as such. And your customers are, in a way, content creators. Whenever a client leaves you a review or shares something relating to the services and products across social media platforms, it gives search engine crawlers entirely fresh and authentic content. And, it doesn’t matter if the comments are good or bad; people still use keywords (product and/or company name) relevant to your business. This provides Google with important information and helps you rank better on SERPs.

The best thing about it? There’s no hard-selling. It’s just a bunch of genuine customers talking about their shopping experiences, sharing their opinions, or offering advice to other people.


Google trusts word-of-mouth marketing

Virtually everyone reads online reviews nowadays. Humans are instinctively skeptical, and we base our judgments and decisions on the collective actions of other people. So, reading a few trusted positive reviews from other consumers who made similar purchases and seeing good ratings drives our confidence. It convinces us that we’re making a good choice purchasing this well-reviewed item or service and not getting ripped off. It builds trust and credibility.

And Google is just like consumers: it trusts word-of-mouth marketing. It aims to provide the best and most relevant results to a user’s query, and, for that, it relies on positive reviews from happy customers. Customers leave you good reviews, bots crawl them, and the algorithms, smart as they are, understand what they say. If the reviews are positive, Google recognizes you as of high quality and value and recommends it to the searchers.

This then puts reviews among the top factors determining a site’s search rankings.

Even negative reviews can be positive for your SEO

As it turns out, even negative company reviews boost your SEO efforts. At first glance, it seems counterintuitive, doesn’t it? Let us explain.

There are a few distinct ways these can also be beneficial at the end of the day. For one thing, negative reviews are still reviews. Business owners should stop viewing them as the grim reaper because, in the eyes of Google, the more reviews you have, the closer you are to the top of the list.

Similarly, negative reviews still imply some customer engagement, which is better than no engagement in the first place. This also gives you an avenue to respond and thus show how you handle bad experiences and take care of your customers. Even more importantly, personal insights are a valuable source of information. You can learn about their likes and dislikes and, as a result, improve your brand’s customer experience and continue growing your brand.

Next, customers will use keywords relevant to your business even if they leave a bad review. In other words, they’re giving bots even more keywords to crawl.

Finally, they give you more authenticity in consumers’ eyes. Way too many positive reviews aren’t very good for you either. It tends to look fake and biased, and Google may end up suspending them all from a key review website. So, the negative ones tend to provide a necessary balance.


They give you a competitive edge

The main objective of any entrepreneur on the planet is to grow a successful business – basically, to have customers and make a profit. But one cannot succeed when they’re “the best-kept secret in town.” And, it is pretty simple, reviews equal visibility. So, if you want to get more bodies on your doorstep and eyeballs on your website than your competitors, you must ensure that you have plenty of quality consumer reviews.

In an overly-saturated online marketplace, company reviews boost your SEO efforts and help you stand out from the crowd.

The three things that Google factors in for showing up search results are:

  • Relevance
  • Distance
  • Prominence

Hence, businesses with more reviews and higher average ratings get more visibility and traffic (both digitally and physically) than their competitors, even if their competitors are within your immediate vicinity. Algorithms and consumers tend to see them as an authority in their industry.

From that point on, it pretty much turns into a self-feeding cycle: Greater exposure results in more foot traffic and sales, leading to even more reviews. So, if your rankings don’t seem to improve or your brand’s struggling for more conversion, don’t worry. It only means you have to start prioritizing high-quality review generation.


Let’s wrap things up

The moral of the story – SEO is essential for succeeding in the online marketplace. You don’t need us to tell you that. Keyword stuffing is the thing of the past, and optimized alt-tags are no longer enough to get you ranking for prevalent KWs. But SEO is ever-evolving, and you cannot afford to rely on a stationary strategy. Customer reviews are an integral part of SEO for businesses that want to stay ahead. So, now that we discussed how company reviews boost your SEO efforts, what’s holding you back? Now is an excellent time to start if you aren’t yet collecting.


Learn More about SEO Automation here

Why Your Business Should Monitor Your Website Performance

You understand the importance of building and maintaining an online presence in this day and age. And to do that, you must maintain a top-notch website that stands out from the competition. Keeping your site performing at high levels will help your company create more visibility and credibility, ultimately boosting your bottom line. Below, eSEOspace dives into the benefits of monitoring website performance in more detail!


Implement BPM

Before we explore the advantages of monitoring your company‘s website performance, it’s important to understand how you can better align your site with customer expectations and needs. For instance, using intelligent automation & BPM tools can take your website performance to the next level and significantly boost engagement with your target audience.

BPM (business process management) streamlines processes and workflows by automating mundane tasks and analyzing interactions among individuals, data, and systems. You can use BPM to redesign processes (or create new ones) to improve customer experiences, particularly when it comes to user-friendliness and navigation. Just make sure you spend time developing a flexible-but-firm BPM framework that you can consistently monitor and modify as needed.


Keep Tabs on Your Rivals

The right website monitoring services allow you to identify specific performance metrics of your site, showing you areas of strengths and weakness. Some tools will even allow you to track your competitors’ website performance metrics as well.

It’s not hard to see how that information could benefit your business! You can compare your performance to that of your rivals and learn precisely which areas you need to improve. Then, you can create a detailed plan for what measures are necessary to get an edge on the competition.


Rank Higher on Search Pages

Anytime you do an online search, search engine results pages (SERPs) give you a selection of websites related to your search. A big part of where your business shows up on these pages is your website’s performance, speed, and reliability.

Boosting your site’s search engine optimization (SEO) can go a long way in driving traffic to your site. But your site will only rank so high on SERPs without exceptional performance. Monitoring performance will reveal changes you can make to gain more visibility for your business.


Check Your Hosting Service    

There are many hosting services on the market, and it’s essential to confirm that your hosting service is holding up to its end of the service agreement. The easiest way to accomplish this is by using a reliable website monitoring service to constantly evaluate and analyze your website. A monitoring service can also help you organize your site’s bandwidth, RAM, server access, system speed, and other technological resources.


Identify Errors

Since website monitoring provides up-to-date reviews of your systems, you will know when bugs or other errors are affecting your systems. The monitoring service will detect the origin of the problem so that you can attack it and prevent the bug from wreaking havoc on your site and business. In other words, website monitoring allows your company to improve your weak points more efficiently.


Boost Your Bottom Line

Lastly, the combination of website monitoring benefits ultimately leads to a healthier bottom line for your business. Constantly checking your website performance and determining how to improve it can keep steady traffic coming in, increase customer retention, and encourage repeat visitors.

All this leads to more sales and higher profits. Not to mention the ability to attack errors at their origin will help safeguard your company against devastating attacks and losses.

Having a world-class website that stands out from your rivals is paramount. And to ensure your website performance is up to par, you must monitor it regularly and identify ways to improve it.

The information and advice above will go a long way in boosting your website’s performance. But never stop learning how to maintain your competitive edge and position your company for long-term growth.

Would you like to read more helpful content or learn about our web design and digital marketing services? Visit today!

What Is Keyword Stuffing and Why You Should Avoid It

In need of getting a better ranking position, website owners would do many things. Various tactics can help a site become more prominent and thus more visible to users, meaning potential customers. Acceptable tactics, however, don’t bring such a huge success and are often not fast enough. On the other hand, the so-called black hat tactics bring quicker results. The problem is that using them regularly and without control can be pretty risky. One such tactic is keyword stuffing, so let’s see what keyword stuffing is and why you should avoid it.


The keyword strategy

Nowadays, more and more products and services are offered online. The internet has become one big market where people get information, buy and sell almost everything. They type what they need, and the results simply come out. And that’s how we come to the term keywords. They should reflect the words and phrases customers use when they search for particular services or products via search engines. And it’s exactly this keyword tactic that many website owners use when optimizing their SEO elements.

However, filling your content with as many keywords as possible is not the right thing you should do. What’s more, it can be pretty harmful to both your website and your ranking.

Make sure your content is catchy for your customers.


What keyword stuffing is and why you should avoid it

When content or a webpage is filled with the same keyword or phrase that repeats repeatedly, we talk about keyword stuffing. While this strategy is mainly employed for gaining a higher ranking position on the search engines, in many cases, it can have a counter effect. Content with too many repetitive keywords usually seems unattractive to visitors. They quickly lose interest in it, even if it offers the desired information. What’s more, this might cause them to leave the website immediately, and they would probably never return to it.

Thus, for example, if you use the keyword the best sports cars three or four times within a single paragraph, that would pretty much exceed the suggested keyword density.


Types of keyword stuffing

Keyword stuffing comes in two main types:

  • Visible– when there’s an obvious repetition of words or the usage of phrases entirely irrelevant to the topic. They’re called visible since everyone who visits the site is able to notice them.
  • Invisibleoverusing the keyword in the comments, alt tags, or meta descriptions, or hiding the text from the readers, which you gain by using the same color for both your background and your text. These, on the other hand, are created only to manipulate and trick the search engine crawlers. The readers can’t see them, but crawlers still can.

Throughout the years, both of these were effectively used by the website owners, and they really helped them reach their goals.


How harmful can it be?

Because the impression a text leaves on the readers is the only thing that can keep them, once your content becomes repetitive, it becomes useless as well. At that point, it’s obvious that your content serves not to satisfy your potential customers’ needs but only those of search engines.

Your focus moves from your readers to your ranking, and this is the point where you start losing your customers. Their negative experience with your site will make them go somewhere else.

There are so many elements you need to respect when making high-quality content.

Once again, we come to the question of trust. It is equally important to convince both your potential customers and search engines of the quality of what you have to offer. However, once when people start associating your brand with poorly written content, your reputation is permanently damaged. The thing is that only trustworthy businesses really survive on the market.

Finally, you need to know that this keyword stuffing strategy is just an old spam technique. However, Google and other search engines became smarter as time went by. Nowadays, they are not only able to spot such practice right away, but they also enforce penalties. Simply said, search engines don’t approve of these actions anymore. The practice of keyword stuffing has become one of the top SEO mistakes every website owner should avoid whenever possible.


What you can do to make the best use of your keyword

Now that you know what keyword stuffing is and why you shouldn’t use it, it’s time to learn how to avoid it.

Take care of your SEO.

  • The first step is optimization. You should use your keywords in the right places. The primary focus should be on the quality of the content, and then you can work on properly using keywords within the context. Use them only where you see it is natural.
  • Your target word or phrase should be relevant to the topic.
  • Use synonyms. This technique can solve a great part of the problem. If you use the appropriate synonyms instead of mere repetition of the keywords, you can avoid keyword stuffing. Still, at this point, you should be careful. Always use clear, not confusing words. Unfamiliar vocabulary can also turn people away.
  • Create longer content. For content to be relevant and thoroughly informative, it is better to be longer. That ensures an in-depth development of a topic. What’s more, it helps you spread out the keywords throughout the content without stuffing them. Although there is no perfect number of words per text, most experts would agree that every content longer than 300 words is acceptable.
  • The optimal keyword density should be 2%.
  • Add keywords to the other page elements as well. That would include the title, a subheading, the beginning and end of the text, an alt tag, and a meta description.

So, if you think you are doing your best but your website still doesn’t get better results, check your keywords. Maybe this story about keyword stuffing and why you should avoid it is exactly what you need.