For the Avitasen, basically, the inspiration and feel we need to achieve for this site are more of an earthy feel. I used their logo as the inspiration for the color scheme and added a subtle light brown tone to make it more of a nature theme. If you notice their logo, it tells us or it makes us feel the ocean waves, so in some section or area in the site, I implemented a wave design/asset as much as possible I made sure that we can see waves in any parts of the site to maintain the branding of Avitasen/
For the typography of Avitasen, I check their company background and found out that there more of a “clean, luxurious” brand. So, I choose a font that represents them, which are “Playfair Display” and “Lato”. These fonts represent the brand of Avitasen, not just there are clean and luxurious but it also gives a high-end, elegant, and modern combo.
For the images, I made sure that the Black Seed stands out so, I choose images from Shutterstock that represent their products and properly distribute them on the site. I also made sure that the images speak to everyone.