How Do I Build a Website?

Choose a Smart Platform:

It’s vital to chose a smart platform to build a quality website for your organization. With the amount of different and relatively inexpensive platforms on the market today such as WIX, SquareSpace, and Tilda, you have a variety of options to choose from but unfortunately, some of these may not be a good fit for you. While some might be a more user-friendly option for beginners, it is important to not let that be the determining factor. It would be better to choose a platform that gives you advanced capabilities such as integrating with Google Analytics, Facebook Pixel, and most importantly one that allows you to easily add and modify your SEO Meta-Data. The easy to use building blocks at allow for a simple website-creating process, and the back-end has all the advanced capabilities necessary to start indexing properly to Google’s search engine.

Create Your Account:

After creating an account with a website building provider, it is necessary to begin with a home page to begin planning the website navigation and structure of the desired website. When creating the home page, start with the top menu as this area will be consistent throughout your site. Following this, you can add in a photo block and if needed, a title. Be sure to include a Call-to-Action button above the fold as this will help you generate more leads. This is due to the fact that users are more inclined to interact with buttons which are above the fold. After adding the header image, you can see if you would like any of the other options. It is strongly recommendation to keep the home page simple so that users are not too overwhelmed with information.

How to Structure Your Website:

In addition to the home page, you may want to consider is a block with links to your service pages. Depending on the number of services you offer, you may want to create a hierarchy so that you don’t crowd the home page with buttons. For example, you might have three overview pages, and each of these would link out to a landing page with further services that are relevant to that category. Furthermore, you might consider adding in a block with some highlighted reviews. Clients are usually inclined to look for reviews to determine whether or not they would like to do business with your organization. A map may be added to show users where you are located and following this, a footer to indicate the end of each page. There are a few widgets which you might consider adding in this section such as one which give users the opportunity to contact you by pressing a button and inputting their information details.

Search Engine Optimization & Content Pages

In order for Google to identify and relay your website for any service related keywords in search results, each content page ought to be written and optimized for the service and location. Start by creating an outline that you would like to see for each of your service pages. Add in the same footer and menu from the home page (Tilda has an easy copy/paste option), and following this you can duplicate the same page with the ability to swap out content. This allows you to quickly and conveniently add more content to your website. Be sure to add in a “Contact” page, and an “About” page because visitors tend to gravitate to the pages.