Importance of Marketing Automation
If you aren’t familiar with marketing automation, in general, it is a software that automates all the marketing for you. It’s design and intention is to help you streamline your marketing strategies and execute them in an efficient way. It makes you and your business more effective in the digital world and allows some extra free time to further work on your business. The ultimate goal of this software is to help your business reach it’s goals faster and generate more revenue. Much of what marketing automation consists of are things like automated email blasts that reach thousands and thousands of users and potential customers in hopes that it resonates with them.
This kind of task is possible alone, but it is very time consuming. Be careful though, because general blast emails can cause consumers to be annoyed by your business or may not even be interested in your business. With proper marketing automation, you can nurture your leads and send strategic emails that are more personalized and allow you to build a valuable relationship with your customers. Marketing automation can be a great tool to help broaden your reach and really nurture that relationship with your consumers, but remember to structure everything around your goals. Although it can make your life much easier, you don’t want to go down the road of automating anything and everything, without it making sense for your customers and potential customers. All in all, marketing automation is important because it takes a lot of stress and time off your shoulders and allows for effective marketing to take place.
Lead Generation services via Social Media Ads
In today’s world, social media platforms have quickly risen to the top of marketing opportunities. Almost any and every business or brand has a social media account, and it has proven to become more than just a way to connect with your consumers. If done properly, you can actually generate leads for your business through social media. It is not only effective, but also cost-effective. When used for lead generation, businesses on social media have had a 24% increase in revenue.
Lead generation is all about casting a net and catching the fish. It entails gathering customer’s personal information like email address, name, and maybe home address, but it also helps to find out what things your target audience is also interested in, what products you can sell to them personally, as well as how to turn them into actual customers. With that data and information, you can shape your paid advertisement campaigns accordingly and ensure their effectiveness. It quickly becomes a cycle of finding the information, inputting it into social media ads to in turn, gather more information, resulting in revenue. Social media has quickly become one of the most effective tools in gaining traction with businesses. It makes it easier to find your target market, as well as what they like and how to turn them into sales leads since much of that information is readily available due to user sharing.
Lead Generation services via Google
The goal of lead generation is to drive up sales and generate leads to potential customers. Running campaigns in order to encourage the customer to buy your product or service, as well as sign up for a subscription or newsletter, can greatly impact the lead generations, resulting in revenue for your business. In regards to using Google as a medium for generating leads, they offer different ways that you can potentially generate leads. Firstly, Google Search Network advertisements appear in Google search results. With the right keyword-ing related to your business, your website can easily appear when a customer types in any of those keywords that you input.
With an opportunity to be featured in Google’s search engine, it can only benefit your business and direct customers to you even if they didn’t intend to. Secondly, Google offers you the option to have your ad featured on other search engine sites, other than Google. With other search engines in conjunction with Google, this can direct heavy traffic to your business and help to generate lasting leads. Additionally, your ad could also appear within search results on those external browsers, which only helps your business. Lastly, Google Display Network uses something called “contextual targeting”, which direct your campaign to other pages and sites that are relevant to the message you’re trying to relay. Google matches your keywords to others’ key words and in turn, connect your ad’s message to other customers who may be interested in your services, products, or overall business. All of these methods prove to be very effective in generating leads for your business, being that they strategically place your campaign on different parts of the internet.