What Is Keyword Stuffing and Why You Should Avoid It

In need of getting a better ranking position, website owners would do many things. Various tactics can help a site become more prominent and thus more visible to users, meaning potential customers. Acceptable tactics, however, don’t bring such a huge success and are often not fast enough. On the other hand, the so-called black hat tactics bring quicker results. The problem is that using them regularly and without control can be pretty risky. One such tactic is keyword stuffing, so let’s see what keyword stuffing is and why you should avoid it.

 

The keyword strategy

Nowadays, more and more products and services are offered online. The internet has become one big market where people get information, buy and sell almost everything. They type what they need, and the results simply come out. And that’s how we come to the term keywords. They should reflect the words and phrases customers use when they search for particular services or products via search engines. And it’s exactly this keyword tactic that many website owners use when optimizing their SEO elements.

However, filling your content with as many keywords as possible is not the right thing you should do. What’s more, it can be pretty harmful to both your website and your ranking.

Make sure your content is catchy for your customers.

 

What keyword stuffing is and why you should avoid it

When content or a webpage is filled with the same keyword or phrase that repeats repeatedly, we talk about keyword stuffing. While this strategy is mainly employed for gaining a higher ranking position on the search engines, in many cases, it can have a counter effect. Content with too many repetitive keywords usually seems unattractive to visitors. They quickly lose interest in it, even if it offers the desired information. What’s more, this might cause them to leave the website immediately, and they would probably never return to it.

Thus, for example, if you use the keyword the best sports cars three or four times within a single paragraph, that would pretty much exceed the suggested keyword density.

 

Types of keyword stuffing

Keyword stuffing comes in two main types:

  • Visible– when there’s an obvious repetition of words or the usage of phrases entirely irrelevant to the topic. They’re called visible since everyone who visits the site is able to notice them.
  • Invisibleoverusing the keyword in the comments, alt tags, or meta descriptions, or hiding the text from the readers, which you gain by using the same color for both your background and your text. These, on the other hand, are created only to manipulate and trick the search engine crawlers. The readers can’t see them, but crawlers still can.

Throughout the years, both of these were effectively used by the website owners, and they really helped them reach their goals.

 

How harmful can it be?

Because the impression a text leaves on the readers is the only thing that can keep them, once your content becomes repetitive, it becomes useless as well. At that point, it’s obvious that your content serves not to satisfy your potential customers’ needs but only those of search engines.

Your focus moves from your readers to your ranking, and this is the point where you start losing your customers. Their negative experience with your site will make them go somewhere else.

There are so many elements you need to respect when making high-quality content.

Once again, we come to the question of trust. It is equally important to convince both your potential customers and search engines of the quality of what you have to offer. However, once when people start associating your brand with poorly written content, your reputation is permanently damaged. The thing is that only trustworthy businesses really survive on the market.

Finally, you need to know that this keyword stuffing strategy is just an old spam technique. However, Google and other search engines became smarter as time went by. Nowadays, they are not only able to spot such practice right away, but they also enforce penalties. Simply said, search engines don’t approve of these actions anymore. The practice of keyword stuffing has become one of the top SEO mistakes every website owner should avoid whenever possible.

 

What you can do to make the best use of your keyword

Now that you know what keyword stuffing is and why you shouldn’t use it, it’s time to learn how to avoid it.

Take care of your SEO.

  • The first step is optimization. You should use your keywords in the right places. The primary focus should be on the quality of the content, and then you can work on properly using keywords within the context. Use them only where you see it is natural.
  • Your target word or phrase should be relevant to the topic.
  • Use synonyms. This technique can solve a great part of the problem. If you use the appropriate synonyms instead of mere repetition of the keywords, you can avoid keyword stuffing. Still, at this point, you should be careful. Always use clear, not confusing words. Unfamiliar vocabulary can also turn people away.
  • Create longer content. For content to be relevant and thoroughly informative, it is better to be longer. That ensures an in-depth development of a topic. What’s more, it helps you spread out the keywords throughout the content without stuffing them. Although there is no perfect number of words per text, most experts would agree that every content longer than 300 words is acceptable.
  • The optimal keyword density should be 2%.
  • Add keywords to the other page elements as well. That would include the title, a subheading, the beginning and end of the text, an alt tag, and a meta description.

So, if you think you are doing your best but your website still doesn’t get better results, check your keywords. Maybe this story about keyword stuffing and why you should avoid it is exactly what you need.

eSEOspace is one of the Game Changers is San Diego’s SEO Space

The SEO industry is one of the world’s most competitive and most challenging industries today. As the internet continues to grow and more people are going online, so are the number of websites that pop out every year. The market is saturated with different contenders, but it doesn’t mean you can’t find success online. Thankfully, there are SEO agencies that can help you rise above the competition!

 

Companies like eSEOspace are here to help you! For those that don’t know, our team offers fully-comprehensive marketing solutions and services like SEO. We are known for offering bespoke solutions and strategies that are geared towards answering your business needs and helping you reach your goals.

As a matter of fact, our team has been recently featured in Clutch as one of the game-changing companies in San Diego’s SEO space. We are very proud to have been considered as one of the impactful companies locally. Our team is composed of hard-working and passionate individuals! Seeing them achieve such a feat in the industry is a huge testament to the kind of service we offer.

First and foremost, what is Clutch? Clutch is a B2B listing resource in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Apart from being named as a game-changer by Clutch, we are also proud of our profile on their platform. Our company has managed to receive 5 total reviews throughout the years. We managed to average a perfect 5-star rating on all of our reviews! With that being said, here are some of the ones that we enjoyed:

“The team at eSEOspace doesn’t just build a beautiful website, they make sure that the SEO setup is completed and that people can find us on internet searches. They were very patient — they showed me various options and gave recommendations when I couldn’t make up my mind.” Doctor at Sacramento Holistic Dentist

“After 2 months of the site being online, we have over 450 users and over 12,000 pedigrees stored. Every time I reached out to their team I received a response within several hours. I was impressed by the ability to receive a fully working site and also having received SEO & Google Ads setups. An all-around company.” Owner of Pedigree Database, David Gedar

For more information about us and the services we offer, feel free to leave us a message! Our team will get back to you ASAP.

The Small Business Owner’s Guide to Using Data Analytics

Data analytics can seem like a confusing concept at first – but this is an area that every entrepreneur should be getting familiar with. By learning more about data analytics, you can advance your business and make well-reasoned decisions for your company. Working with an agency like eSEOspace can help you incorporate data analytics into your business strategy. Here are a few ways that you can use data analytics to drive new business and boost your revenue.

 

Risk Management

Data analytics are absolutely indispensable when it comes to risk management for small businesses. It’s all too easy to assume that risk management is only a concern for large enterprises, but even if you are your company’s only employee, you need to take steps to mitigate risks within your operations. With the help of an IT support professional who specializes in cybersecurity, you can leverage data collection, aggregation, and analysis capabilities to conduct essential security functions. Through these functions, you’ll be able to identify, examine, and minimize cybersecurity threats.

No matter how strong your cybersecurity protections are, you need to improve your cyber security and have a recovery plan set up so that your company can quickly bounce back if an attacker does manage to get through. What should your recovery plan address? You’ll need to include directives for which applications you’ll have to recover first, time objectives for getting programs back online, and the individuals who will carry out the recovery efforts.

 

Customer Acquisition and Retention

Acquiring and retaining customers is always at the core of your business strategy. If you’re not consistently bringing in new customers while building loyalty amongst your current customer base, you won’t be able to increase your long-term revenue. The good news? You can use data analytics to establish a solid customer acquisition and retention strategy.

By using customer relationship management software, you can analyze all of your sales and marketing leads within one program. You can figure out which initiatives turned customers from interested parties into buyers, and which actions helped motivate past customers to make repeat purchases. You don’t want to play guessing games when it comes to your customer acquisition and retention strategy, and data analytics allows you to work with concrete statistics as you determine your path forward.

 

Search Engine Optimization

Today, practically every entrepreneur has heard about search engine optimization – but do you know how to make it work for your business? You might still be guessing at the keywords your customers are looking for. If you want to enhance your SEO strategy, applying data analytics is key. Search Engine Watch recommends using data sources directly from search engines, utilizing a program that allows you to create visuals for your SEO results and applying A/B testing to analyze the success of your efforts.

 

Website Design

Did you know that data analytics can also be very useful when it comes to optimizing the design of your company website? Hubspot recommends using a website reporting tool that can track data from your site, such as visitor conversions. And if you’re investing in a major site design update, A/B testing can also be very helpful – you can run tests to analyze a particular design choice, and then run a second round of tests to identify whether or not a change has led to improved results.

On the surface, data analytics can seem complicated. But by diving into the world of data, you’ll be able to glean useful insights that you can use to set up successful business initiatives. Soon, you’ll feel confident as you build your business strategy around data analytics!

Ready to step up your data-driven marketing efforts? eSEOspace can lead the way! Schedule a consultation call through our website today!

How to Build a Website That Grows With Your Business

Will your website be able to scale with the growth of your business? If you’re not designing your website around scalability, you’re going to run into problems when your business starts attracting more customers. Ensure your website is built to meet the changing needs of your business. Not only does your website need to function effectively as traffic increases, but it should also facilitate growth through forward-thinking design principles. eSEOspace explores a few effective ways to build your business website with growth in mind.

 

Don’t Overlook Email Scalability

When people think of website scalability, they often forget about email. Your email needs to scale alongside the rest of your business. Without a scalable system, it will become increasingly difficult to manage your email contacts and initiate effective email marketing campaigns. Get in touch with an email marketing company for help establishing an effective email system that will grow with your business.

 

Improve Your Website SEO

If you want your website to actively help your business grow, you must prioritize search engine optimization (SEO). By enlisting the help of experts like eSEOspace, you can optimize your website to help it rank higher in search results, so more customers will find your solutions when seeking answers online. Keep in mind that customers typically use location-based tools when searching for products and services, so if you run a local business, pay attention to local SEO as well.

Hubspot explains that starting a blog is a great way to boost your SEO. Publishing blog articles tells Google that your website contains relevant and up-to-date answers to your customers’ questions. Plus, you can leverage on-page SEO techniques to optimize your blog content and help your website rank even higher in search results.

You can (and should) also link to your website from other social media sources. For example, by creating a Facebook ad or a blog post on another site that links back to you, you can use software to track where most of your traffic comes from. This will allow you to intelligently gauge the effectiveness of your digital marketing campaign and adjust accordingly.

 

Boost Your Website Conversions

SEO will help drive more traffic to your website, but conversion optimization will turn those visitors into paying customers. Increasing conversions is ultimately how you’ll grow your business. Attractive web design, frustration-free navigation, and influential copy are just a few key elements in any high-converting web page.

Create an eye-catching header banner on your website to build brand awareness among your website visitors. Make sure your banner includes your logo so your customers can learn to recognize your brand. Still need a logo? You can find free logo design tools online that enable you to design a professional logo without hiring a graphic designer. You just choose a template that best fits your brand and make it your own with custom text, fonts, and colors.

 

Build a Fully-Integrated System

Creating a fully-integrated tech system will make it much easier to scale your business. When all of your tech solutions are connected, you’ll be able to expand each type of software you use without disrupting your workflow. This interconnected collection of software and technology is known as an Enterprise Resources Planning (ERP) system. Make sure all of your software tools including your CRM tool, accounting system, and inventory tracking software communicate with each other seamlessly.

 

Understand Your Analytics

Evaluating your website analytics is essential for growing your business. Google Analytics is a free website tracking tool that provides robust data and interactive reports about a website’s performance. At first glance, looking at Google Analytics reports is completely overwhelming. Take advantage of online guides and videos that can walk you through this valuable tool and show you how to extract the most value from your data. For example, ExactMetrics recommends using Google Analytics data to optimize your content strategy so you can better cater to your customers’ interests.

Whether you run a local retail store or an ecommerce business that operates entirely online, your website will play a key role in the growth of your company. Make sure your website is set up to foster smooth and controlled growth. Pay attention to website scalability now and you’ll be able to avoid major headaches as your business expands.

Essential Benefits of Storytelling for SEO

At first glance, you wouldn’t think that storytelling and SEO could mix well. SEO is technical and fueled by algorithms, so you might not expect it to improve if you add a bunch of metaphors that you’ll need to tell a story into it. But as it turns out, it works out pretty well. Telling a story while using your keywords will bridge the gap between what crawler bots and your audience want to see. You’ll make your content more enjoyable for both people and Google, and you’ll get a bump on the SERPs as a prize for your efforts. To explain how that happens and how you can make the most of it, let us take you on the journey through the essential benefits of storytelling for SEO.

 

How Does Storytelling Help Your Brand?

Although we’re here to talk about SEO, you must first understand the general role of storytelling in marketing. So, let’s define a couple of terms.

 

Brand Story

A brand story could be the thing that makes or breaks your company. Good storytelling will evoke emotion in your readers and allow you to grow your home business much faster.

It’ll make your content memorable, and the audience will feel attached to it. Thanks to this connection, they’ll like your brand more, which will create loyalty and trust. They’ll see you as an authority and want to work with you.

 

Search Engine Rankings

Now, we get to the technical side of things or your SEO. Here, we’re talking about backlinks, keywords, site navigation, etc. These are the things you do not just to make your readers happy but also to please the algorithm.

If you do everything right, you’ll rank higher on the search results, and more people will click on your content. Still, good SEO isn’t a guarantee that they’ll like it. Its job is to get their attention, but you’ll need to use storytelling if you want to keep it.

 

SEO Factors You’ll Improve with Storytelling

With the basics out of our way, we can move on to explaining how it all connects. We’ll go over some essential SEO factors and tell you how you can use storytelling to improve their efficiency. Let’s dive right in.

 

Click-Through Rates

Most modern businesses are well aware that they need to work on their SEO, and it’s a good thing. However, they tend to make some typical oversights and SEO mistakes, like focusing on rank rather than CTR. As they see it, if you rank first, it means that you’re the ultimate authority, and users will click on your site.

And although the top result on the SERPs usually gets the most clicks, if people know a brand ranked in one of the lower spaces, they’ll click their link instead. And if the content they find behind that link is good, readers will come back to that site. They’ll click on it each time they see it in the search results, which will signal to Google that the site is valuable, so it’ll raise a few spots in the rankings.

As you can see, a higher CTR brings a higher rank, but it doesn’t have to be the other way around. So, work on your content and focus on providing value rather than creating something that’ll get you the top spot on the results page. Quality content will find its way to the top.

 

User Engagement

The next two benefits of storytelling for SEO we want to talk about are the bounce rate and time on page. The former checks if your visitors look at more than one of your pages and the latter measures their time on your site. Put them together, and you get a pretty good picture of how users engage with your content.

Here’s what it’s all about here. If your story is good, you’ll hook the readers from the first word, and they won’t leave your site until they read the article throughout. Moreover, they’ll want to see more from you, and they’ll browse your blog, spending more time on your site.

Of course, you don’t have to be an award-winning novelist to write a blog post that will get people to stick around. It’s enough that you find the right buttons to push and stimulate the right feelings in your readers.

 

Building Backlinks

Links leading from other sites to yours are like a seal of approval in the eyes of Google. Now, you’ll need a few backlinks to rank at all, but if you want to boost your domain authority and rank high, you’ll need them to be good. Here’s how storytelling helps.

Think about the links to other sites that you add to your content. You choose them because they’re credible sources that you believe. Well, if your storytelling is good, you’ll become that credible source other people will link to.

Other bloggers and creators will read your posts and connect with them emotionally and professionally. Then, if they feel like their audience can benefit from them, they’ll add a link to your site in one of their posts without you even asking.

Furthermore, you can also use your storytelling skills to write guest blog posts for other websites. Of course, you’ll get a chance to add a link to your site to the text, and you can make sure it’s as natural as it can be.

 

Social Triggers

Utilizing social media is one of the best ways to promote your business website, but it won’t directly impact your SEO. It’ll ensure that your audience sees the content, but you’ll only see those numbers going upwards if it resonates with them.

As far as psychology is concerned, people share things that promote their desired image. So if we think that sharing some piece of content will make us seem smarter, funnier, or nicer, we’ll happily click that button.

Create content with that in mind, and you’ll see that more and more people will tell their friends about it.

 

Conclusion

As you can see, there are plenty of benefits of storytelling for SEO. Learn their ways, and you’ll be able to connect with your audience on a whole new level. You’ll build trust and loyalty and make them feel more fond of your brand.

Meta description: Want to bring your online presence to a new level? Dive right in and see what benefits of storytelling for SEO you should know about.

How to Collect Late Payments Without Ruining Customer Relationships

Cash flow is the backbone of any business. Without cash, your daily operations will stall and, as CB Insights notes, you might be forced to suspend or close your business. The biggest threat to cash flow is late payments. Anyone can be a late payer, even the best customers. Reasons for late payment vary ranging from tax reasons to financial hardship.

eSEOspace understands the role of good marketing in boosting cash flow. In that same vein, retrieving late payments from customers without ruining the relationship is also crucial to cash flow. Continue reading to find out how.

 

The cost of late payments

In an ideal scenario where all your customers pay their invoices on time, you’d have a 100% accurate cash flow forecast all year round. Your bills would always be paid on time, and making important decisions such as whether to increase or scale back on expenses would be easy. Unfortunately, Ordermentum points out that we live in an imperfect world where late and non-payments are common business challenges.

It does not matter if the reason for a late payment is legitimate or not. When customers fail to make their payments on time, a cash flow gap, which places unnecessary stress on your business, is created. Keeping up with daily operating expenses and payroll becomes a challenge. To keep your business afloat, you may be forced to chase down late paying customers, and this may result in breaking down of relations.

To run a successful business, you have to find a balance between handling late payments and maintaining a good relationship with your customers.

 

Identify customers of concern

Identify who is paying late. Keep track of payments made and take note of any that are unpaid or paid late. These records will help you chase down late payments and decide if it’s time to cut ties with customers who are costing your business too much. Quarterly records should help you identify whether late payment is limited to a few customers or if it is a company-wide problem.

 

Understand the cause of late payment

Understanding the reason behind a customer’s late or no-payment can inform your strategy of collecting your dues and preventing late payments in the future. Common types of late-paying customers include:

  • Large corporations: These entities typically have payment schedules that differ from small and mid-sized B2B companies.
  • Unhappy customers: Dissatisfied customers are not quick or willing to make payments.
  • Customers with financial challenges: A customer may be willing but unable to pay on time due to cash flow issues.
  • Customers with no intentions of paying: It may be difficult to identify such customers until it is too late.

 

Effective follow-up strategy

Consider the following strategies when following up on payments that are past due.

  • Ask for payment: The first step is to simply ask. A late payment could be intentional but in some cases, it could be as the result of a genuine reason such as a clerical error, misplaced invoice, or forgetfulness. Send a friendly reminder shortly before and after payment is due.
  • Automate late payment reminders: Having an automated system send reminders eases your workload and saves you and your customer from losing face.
  • Use an intermediary: Before you consider legal action, use a neutral intermediary to find a solution when you’ve exhausted all other options.

 

Preventive measures

To avoid the lengthy and expensive proceedings associated with recovering late payments, you can employ the following preventive strategies:

  • Ask for payments upfront: This eliminates clients who are not serious and the need for invoicing.
  • Communicate your expectations clearly: For a mutual level of convenience, communicate all your payment details and expectations before you start working with a client. This entails writing a clear customer contract that cuts out excessive legalese and includes negotiated terms with the decision maker.
  • Suggest good tools: Some customers may be in need of digital tools to help them track their obligations. Offer to help them understand third-party apps that use a bank account balance API to provide them real-time financial information.
  • Send plenty of notices: Sending multiple copies of contracts to clients so you can be sure they have it helps keep everyone on the same page when it comes to payment schedules. You should give them a hard copy as well as send a digital copy.
  • Early payment discounts and late fees: These can be powerful motivators to encourage timely payments.

 

Bottom line   

Late payment is a challenge that can cripple your business if not addressed. Limited cash flow can hurt your business but losing customers due to aggressive payment collection methods is also not ideal. Use the strategies above to strike a balance.

eSEOspace can help your business grow using a combination of strong website design and top-notch digital marketing. Learn more by calling (805) 500-3736.