How to Optimize Your Website To Increase Online Sales

Every business owner knows that having a great website is key to success in the age of hybrid/e-commerce. Unfortunately, few business owners know how to make their website stand out from the crowd of millions of other sites. To help in this regard, keep reading for 5 pro tips on how to optimize your website to increase online sales.

Improve the Loading Speed of Pages

You can’t close a sale if shoppers don’t stick to your site. And there is nothing that will cause shoppers to bounce quite like slow-loading pages. Statistics indicate that each second it takes for a page to load will reduce conversions by 4.42%, so it will be highly profitable to improve loading speed to keep customers engaged with your offerings. Some ways to optimize the loading speed on your site include:

  • Compressing image size
  • Reduce the number of re-directs to shorten HTTP request and response process
  • Eliminate any unnecessary plugins

If these are tasks that fall outside the scope of your professional expertise, it is worthwhile to partner with a web design expert to help minimize loading time. Every second is revenue lost, making this one of the most profitable partnerships your business can make for boosting online sales.

Incorporate Elite Where to Buy Software

Although there is mounting pressure for online businesses to provide direct-to-consumer delivery, the reality remains that few companies are equipped with a delivery infrastructure that makes this a profitable practice. As such, many online stores still rely on third-party vendors for distribution. If this is the case, it is critical that your site be equipped with the most advanced store locator software to quickly route shoppers to the nearest vendor. Some features of great locator software include:

  • GPS routing directly from your device location to the nearest store
  • Robust exterior and interior photographs of the vendor location so customers can quickly identify your products in-person
  • Up-to-the-minute inventory and store traffic gauges to help customers determine which location can best suit their needs

While store locator technology is critical in all aspects of e-commerce, it is particularly impactful for converting mobile shoppers. A whopping 76% of mobile “near me” searches result in an in-person visit within 24 hours, so it is critical that your locator software be up to snuff to tap into this lucrative demographic.

Create Epic Content in Your Niche

Your website has to be more than just a platform for completing transactions. It must provide a complete shopping experience for visitors.

In the same way that skilled floor representatives would educate shoppers on products and services at in-person locations, it is essential that your website must have these same types of educational tools available. This could include helpful how-to posts on your website blog and step-by-step video demonstrations of how to use your products.

Not only will this type of content help educate the shoppers visiting your site, but it has the power to introduce your site to an entirely new set of eyes altogether. Content marketing is one of the most effective digital marketing tools available to online businesses in the e-commerce era. Customers have an insatiable thirst for information and make billions of searches each day. Therefore, if your content is helpful in answering trending questions in your niche, your site will rank for SEO and be the first place customers go when they need their questions answered. Each of these new arrivals causes your network to expand exponentially, with increased sales sure to follow.

Employ a Marketing Management Tool

One of the major perks of digital marketing is that it has the potential to be quicker, cheaper, and more far-reaching than traditional in-person marketing campaigns. While there is power in these types of numbers, digital marketing efforts can quickly become watered down the further they move away from the source. Before you know it, you can have an affiliate halfway around the globe advertising your products in a way that does not even resemble the products you have on your site.

Therefore, it is essential that your business invest in a marketing asset management tool to keep all marketing campaigns consistent and tightly focused. The best digital marketing management tools will allow all team members to collaborate and contribute to marketing content and make it readily accessible for all reps, salespeople, and affiliates, assuring brand cohesion and a more impactful marketing message.

Showcase Customer Feedback

Simply put, the opinion of like-minded customers with similar life experiences goes much further in 2022 than any celebrity endorsement. Online shoppers are constantly browsing online reviews and ratings to determine whether or not they want to buy a product.

As such, make this information readily available to customers visiting your website. A rolling ticker of customer reviews is a great way to get opinions before shoppers’ eyes, while social media buttons can allow customers to interact with your brand via their preferred digital medium.

5 Pro Tips to Optimize Your Website to Increase Online Sales

Your website serves as your digital storefront in the age of e-commerce. As a result, it is critical that your site be optimized to convert as many visitors into paying customers as possible. With this in mind, if you need help with any of the 5 pro tips listed above, contact a web design professional today to turn your website into a revenue-generating machine!

How to Encourage Customers to Leave More Reviews

Having a loyal base of customers can be a lifeline for your company. They can spread positive word of mouth and act as brand ambassadors, and you can rely on them for repeat business. However, even if your customers are singing your praises, you must find a way to show that to the public. Sometimes, amassing many positive reviews can be challenging, and many new business owners have no idea where to begin. At eSEOspace, we specialize in digital marketing and promoting businesses through SEO. We have experience in increasing companies’ visibility in online spaces, and we will share tips on how to encourage customers to leave more reviews. Keep in mind that you should temper your expectations. As with anything relating to digital marketing, it might take some time before you achieve measurable results.

 

Before You Encourage Customers to Leave More Reviews

Instead of immediately pushing customers to leave you reviews, we suggest you make preparations to ensure everything goes smoothly. Users typically have an adverse reaction whenever businesses act too forcefully. Even though you want to get reviews, your customers don’t need to know the exact details. Here is how to prepare to get more reviews:

1.Research Your Customers

Although you might know who is buying your products and services, it would still be best to create a profile of the ideal customer—research where they spend time online and which social platforms they use. Asking for reviews on the wrong platform won’t get a large response, so you’ll need to focus most of your efforts on your customers’ social networks.

2.Monitor Your Current Reputation

Before launching any marketing campaign, you should understand how your audience views you. Imagine getting an influx of new reviews where most of them turn out to be negative. Perhaps it would be better to monitor your online reputation and launch a PR campaign if you realize your reviews need improvement.

3.Implement Social Proof

Have a plan of what you will do with reviews once you gather them. For example, if you plan to ask for reviews on your Google profile, leaving them unnoticed would be a shame. Imagine all the users who don’t look at Google reviews missing out on the positive testimonials you have amassed.

We suggest implementing elements of social proof on your website. You can have a dedicated page to display reviews and share comments from satisfied customers. Additionally, consider placing some reviews on the landing page of your website or in your marketing emails.

 

How to Encourage Customers to Leave More Reviews:

1.Engage Customers in Conversation

Users will be much more likely to leave you a review if they regularly interact with your business. Getting customers to care about your business doesn’t happen overnight, but you can build a friendly rapport. Remember when we told you to research which social media platforms your users frequent – that is where you need to start building a following. Even if your website has a comments section for user messages, most people would rather interact with businesses through social media.

You shouldn’t misinterpret this advice and open a business profile on social media to ask for reviews. No one will stick around for that, and being overly promotional will only alienate your audience. Instead, you should foster meaningful conversation and give users a reason to participate.

2.Ask Nicely

You will frequently find multiple elaborate strategies if you seek advice on getting reviews. However, the most basic approach is often overlooked despite being incredibly practical. Politely ask customers for reviews – that’s it. However, you may not know when is the best time or how to ask for a review.

Send your customers an email after they complete a purchase. Depending on the type of products you sell and the expected delivery times, you can do a follow-up after a few weeks. Send a simple message stating, “Thank you for your business. Consider leaving us a review if you are satisfied with our products.” Of course, you should also include a way for users to leave you a review, which brings us to our next point.

 

3.Respond to Your Customers

Your customers might be dissuaded from leaving reviews or comments if they see many unanswered questions in your reviews section. Responding to customer reviews is essential to ensure your audience that you care. Moreover, this includes responding to negative comments and reviews. Take the time to craft a good response and show your customers you care about their feedback. Remember that you should also act on this feedback and implement necessary changes to your business. You will get more positive reviews if you demonstrate that you listen to what customers say and take their issues seriously.

 

4.Make it Easy to Leave a Review

Imagine the following scenario. You convince one of your customers to leave you a review, and when they go to write one, they are met with a complicated login form. They will pass, and you will be left without a review. Google suggests giving users a direct URL to leave a review on your Business Profile. However, if you want reviews on your WordPress website, you can simplify and streamline the forms users need to fill out. You can even consider allowing users to leave reviews without creating new accounts.

 

The Bottom Line

Many positive reviews can go a long way in convincing skeptical users that your company is reputable and worth their time. Now that you’ve learned how to encourage customers to leave more reviews, it’s time to put our advice into practice. Of course, if you want positive reviews, you must provide your users with an exceptional shopping experience and customer support. Managing your online reputation is essential for any business, and customer reviews are the easiest way to let users know you are running a stand-up business.

 

Author Bio: Fred Stanley is a Customer Relationship Management Expert focused on improving the user experience and facilitating communication between sales representatives and the end-user. Fred enjoys helping businesses reach their full potential in a humane and meaningful way. Fred loves relaxing with a good book and a cup of tea when he isn’t resolving sales disputes.

Organic vs. Inorganic SEO

When it comes to digital marketing, there are two main types of SEO: organic and inorganic. No matter what your product or service is, if you want to get more eyes on your landing page and get more clients, you are going to need to focus on one of these approaches. Furthermore, regardless of which type of SEO you choose, both organic and inorganic SEO requires planning and strategy. That being said, In this article, we will pin organic vs. inorganic SEO against one another. We’ll go over their primary distinctions, as well as their advantages and disadvantages.

 

Differences Between Organic and Inorganic Traffic

The website traffic that comes from users who look for information online and subsequently visit a website through its search engine results page is considered organic search traffic. There is one primary distinction between organic traffic and inorganic traffic. Organic traffic does not need financial investment in order to increase its visibility in search engine results. Furthermore, the value of organic traffic is higher than that of inorganic. In part, this is because users have more success finding exactly what they’re looking for through organic search results.

On the other hand, inorganic traffic refers to the volume of site visits that come from non-natural sources such as social media, paid advertising, and affiliate programs. This type of traffic is less desirable than organic traffic because it is less authentic. People find you because you’re the first to appear in a search, not because you’re the best. However, according to experts at Convert More, the biggest advantage of inorganic traffic is that you can generate it much faster than organic traffic.

 

Organic Search Engine Optimization

Organic SEO refers to the process of getting a website to the top of search engine results pages (SERPs) without paying for that placement. Many people believe this to be the most reliable method of generating traffic. On-site optimization, link-building, keyword manipulation, backlinking, and Meta tags are all part of organic SEO. Using these tactics makes it easier for people that need your product or service to find you on Google. This kind of search engine optimization is effective at drawing in natural users. As we mentioned, websites get organic traffic when users find them via a search engine’s organic results while looking for a certain product or service.

 

Benefits of Organic SEO

Organic SEO has several advantages. This includes higher click-through rates, more reliable information, longer-lasting rankings on search engine results pages, and lower costs. However, content relevance is essential for organic search engine optimization strategies. Organic SEO has several advantages, such as higher click-through rates from regular users, more reliable information, longer-lasting rankings on search engine results pages, and lower costs. However, content relevance is essential for organic search engine optimization strategies. This means that the content you host on your website needs to be top-notch.

For this to be possible, you need to do a lot of research, writing, and editing to make sure that your page is up to snuff! Although this can be pretty time-consuming, it offers several benefits that make this approach worthwhile. Moreover, if you want to continue reaping the benefits of organic SEO, you’ll need to monitor the performance of your website as well. When resources are limited, organic SEO provides the highest return on investment. In any case, some of the methods you can use to generate organic SEO are:

  • Analyzing keywords
  • Creating content and running a blog
  • Cleaning up the code of the site
  • Outreach linking
  • Optimizing meta-tagging

 

Inorganic SEO

Inorganic Search Engine Optimization is frequently referred to as “Search Engine Marketing” by those in the industry. As we have mentioned, this is primarily due to the fact that paid advertising is the primary source of inorganic traffic. That being said, the cost of employing this particular SEO method may be quite high. However, it’s worth it for corporations and website owners that need results quickly. To maximize their marketing efforts, website owners typically allocate a certain amount of money to this form of SEO, even if they are working on organic SEO. Inorganic search engine optimization increases a website’s visibility and attracts users outside the site’s niche.

 

Benefits of Inorganic SEO

Inorganic search engine optimization provides a great deal of exposure, prompt results, and a speedy expansion of the total number of visitors. It is a simple way to boost both the visibility and traffic of your site. The following are some examples of non-organic approaches to search engine optimization:

  • PPC (or pay-per-click) marketing
  • Affiliate marketing for a fee
  • Web advertising banners
  • Re-Marketing

 

Organic vs. Inorganic SEO: Is There a Clear Winner?

When talking about organic vs. inorganic SEO, there is a lot to consider. Organic search engine optimization (SEO) is often regarded as superior to paid strategies. This is because it costs less and typically generates higher quality traffic. Customers that find you via organic search are often curious about what you have to offer. This is something you can’t put a price on. Being able to reach out to folks who are actively seeking what you have to give is priceless. On average, organic traffic accounts for about 40% of a website’s total income.

While organic SEO improves a site’s ranks over time, inorganic techniques may have a dramatic impact on search engine results almost immediately. This begs the question: which of these options is optimal? To get the most significant results, a combination of the two is usually the way to go. Before settling on an SEO plan, think about your resources and timeline.

 

Conclusion

Now that we’ve covered the differences between organic vs. inorganic SEO, you can see which one is going to fit your website better. However, no matter which one of these options you go with, we suggest that you seek the assistance of a professional. They will be able to help you make the most out of whichever strategy you choose to follow.

Keys to Making a Smooth Move While Starting a Home Business

Well-known international corporations in the automotive, food, and cosmetics industries were once home-based operations. Recent studies show that half of small businesses launch out of the home. If you’re positioned to turn your great idea into a vibrant startup, but all you lack is the home space to make it work, use the following suggestions presented by eSEOspace to navigate both activities.

 

Automate Every Process You Can

The last thing you need while juggling your work and move is time-consuming assignments that can easily be handled by someone else. Cash flow is crucial in the early days, so automate sales orders and inventory fulfillment. Customer service management software keeps communication with clients and leads organized for your whole team (including a future team.) Expedite supply chain processes with a user-friendly e-commerce platform.

 

Organize Your Finances

Prevent complicating your taxes and bookkeeping by separating your personal and business accounts. Start an LLC to form your company as a separate entity that can have its own bank and credit account. You don’t need to hire a lawyer and pay high rates for formation. You can file yourself or use a formation service to get the job done. You don’t have to file in the state you currently live in, so investigate which states offer the best advantages. Just ensure you follow the rules of your chosen state because regulations differ.

Once you have the appropriate licenses and your business is filed, request an EIN (Employer ID Number). You will use this identification for tax filing and financial accounts. You may not need the number immediately if you don’t have employees, but if you have dreams of expansion, save yourself having to shift and reorganize accounts by handling these steps now.

 

Build Your Value

When the business is small, you are your most valuable asset and the main draw for customers. Increase your worth in the market by acquiring more certifications. Industries like IT and consulting place a premium on individuals with a master’s degree. Investigate online schooling options to earn your degree on the side. The combination of an advanced degree and the experience you’ll gain by starting now raises your asking rates exponentially.

 

Create a Marketing and Sales Strategy

Understand your ideal customer and build a brand that attracts people who want to spend money on your offerings. Avoid broad sales and marketing strategies that try to draw in everyone. Determine a lucrative niche to focus your attention on.

 

Identify Your Home Office Needs

Get the help of a real estate agent to save yourself time and stress in finding the right home. Plainly explain your needs and desires so your broker can help you find the perfect dwelling for your budget. You won’t have to spend as much time and money visiting a new location to check out houses when a reputable agent can cover much of the legwork for you. Of course, if you want to get a ballpark estimate of what homes are going for in your area, spend some time combing through online listings.

 

Simplify Moving With Good Help

Call on professional movers to get you into your new home without needless hassle. A moving pod can save you the stress of driving a truck if you want to load things yourself. Hiring trusted, professional movers to handle the packing, loading, transporting, and unloading may be optimal if you want to keep your focus on earning money while your new market is hot.

Nothing needs to prevent you from competently completing your move while initiating your business launch. With meticulous planning, you can manage both tasks and flourish in your new environment.

San Diego Represents an Ideal Location for Business Startup

If you’re looking for an exceptional place to start a business and raise a family, the greater San Diego area can’t be beaten. With a high standard of living, attractive housing, and plenty to do, this region represents a dynamic location for business startup or expansion. eSEOspace wants to help, and shares the following guide to assist in your decision to move to this dynamic area.

Affordability

Launching a business in a city with a high standard of living is good for both your family and your business. In addition to being able to secure housing for yourself, reasonable rental and purchase prices are attractive to professionals looking to relocate. This provides you access to a significant pool of potential workers and gives your business more financial “runway” from a financial perspective. The median price of a home in San Diego is around $929,000, and average one-bedroom rentals are about $2,670 per month.

To keep your housing expenses down, it may be wise to store some of your belongings in a secure storage facility. Check your options for San Diego storage online. You can find 5’ x 5’ locations for less than $100 a month.

 

Community

Of course, there’s more to the livability of a city than the standard of living. Being part of a diverse and dynamic business community can go a long way toward helping your business succeed. There are numerous organizations in the San Diego area that support small business owners and entrepreneurial startups in the form of mentoring and opportunities to network and collaborate. These include:

  • San Diego Regional Chamber of Commerce
  • Central San Diego Black Chamber of Commerce
  • Old Town Chamber of Commerce
  • North San Diego Business Chamber

These organizations offer a wide range of services including training, education and professional development, and access to business resources.

 

Quality of Life

The quality of life a city offers is crucial to fostering a vibrant business climate and creating an environment in which people are happy to live and work. The San Diego area is ripe with arts and cultural events that appeal to all tastes and preferences. A variety of dining and entertainment opportunities also abound, as do a wealth of outdoor exploration options. Popular choices include:

  • USS Midway Museum
  • San Diego Zoo
  • La Jolla Cove
  • Balboa Park
  • Petco Park

 

Climate

The San Diego area is considered a Mediterranean climate, which many people find appealing. Winters are very mild, which can be helpful from a business perspective. Summers are pleasant, but you’ll want to be prepared for variations in temperatures and climate conditions. According to the Weather Spark, average temps range from a low of 50° to a high of 77°.

 

Education

A skilled and educated workforce is critical to the success of a business, and the San Diego area is home to just that. Local colleges and universities often collaborate with businesses to ensure graduates enter the job market ready to hit the ground running. Here are some of the area’s educational institutes:

  • University of California—San Diego
  • University of San Diego
  • Point Loma Nazarene University
  • San Diego State University

According to Niche, the San Diego area is also home to a top-notch school system for grades K-12.

 

Business Quick-Start Checklist

This area prides itself on being business-friendly and offers a wealth of resources for starting a business, but the “must-do” items on your start-up list should include

  • Finding a business location
  • Directions on obtaining necessary licenses, permits, and business registration
  • California business name and incorporation requirements
  • Business tax and employer requirements
  • Environmental regulations
  • Incentive program applications

Other details to keep in mind include joining your closest chamber of commerce so you can start networking, as well as having a solid setup for your invoicing immediately. If you need interim help until you get your accounting software up and running, an online invoice maker can do the trick. You can quickly generate invoices customized for your business. Don’t forget other must-haves like business cards, an elevator pitch and posting eye-catching job listings.

The San Diego area is a spirited region that is attractive to both job-seekers and business owners looking to launch a prosperous venture. With numerous housing, educational, cultural and entertainment options, this area truly has something to offer everyone. For website and digital marketing services for your new San Diego business, let eSEOspace show you what they can do!

How Do Company Reviews Boost Your SEO Efforts?

When purchasing an item or ordering a service online, what’s the first thing you do? Google it, right? In today’s eCommerce-driven world, people cannot physically experience a product until it is delivered to their doorstep. So, they turn to online product reviews, seeking reassurance before committing to a purchase. Let’s face it: we’re much more likely to take action if we see other consumers – even strangers – agree it’s a good decision. That’s the thing about online reviews – they’re social proof of a brand’s quality and credibility. In fact, things have gone so far that a brand’s overall star rating and the number of online reviews started to shape how a business is perceived online. That’s why it’s all about understanding and harnessing the potential of online reviews and learning how to turn ratings into revenue. But how exactly do company reviews boost your SEO efforts?

Let’s shed some light on the subject!

 

Role of User-Generated Content

Fresh content is essential for SEO. Without content, Google’s algorithms cannot index your website’s pages properly and help you rank due to lack of information. At this point, user-generated content is a life-saver.

Reviews aren’t mere feedback from your customer – they’re content. Google recognizes them as such. And your customers are, in a way, content creators. Whenever a client leaves you a review or shares something relating to the services and products across social media platforms, it gives search engine crawlers entirely fresh and authentic content. And, it doesn’t matter if the comments are good or bad; people still use keywords (product and/or company name) relevant to your business. This provides Google with important information and helps you rank better on SERPs.

The best thing about it? There’s no hard-selling. It’s just a bunch of genuine customers talking about their shopping experiences, sharing their opinions, or offering advice to other people.

 

Google trusts word-of-mouth marketing

Virtually everyone reads online reviews nowadays. Humans are instinctively skeptical, and we base our judgments and decisions on the collective actions of other people. So, reading a few trusted positive reviews from other consumers who made similar purchases and seeing good ratings drives our confidence. It convinces us that we’re making a good choice purchasing this well-reviewed item or service and not getting ripped off. It builds trust and credibility.

And Google is just like consumers: it trusts word-of-mouth marketing. It aims to provide the best and most relevant results to a user’s query, and, for that, it relies on positive reviews from happy customers. Customers leave you good reviews, bots crawl them, and the algorithms, smart as they are, understand what they say. If the reviews are positive, Google recognizes you as of high quality and value and recommends it to the searchers.

This then puts reviews among the top factors determining a site’s search rankings.

Even negative reviews can be positive for your SEO

As it turns out, even negative company reviews boost your SEO efforts. At first glance, it seems counterintuitive, doesn’t it? Let us explain.

There are a few distinct ways these can also be beneficial at the end of the day. For one thing, negative reviews are still reviews. Business owners should stop viewing them as the grim reaper because, in the eyes of Google, the more reviews you have, the closer you are to the top of the list.

Similarly, negative reviews still imply some customer engagement, which is better than no engagement in the first place. This also gives you an avenue to respond and thus show how you handle bad experiences and take care of your customers. Even more importantly, personal insights are a valuable source of information. You can learn about their likes and dislikes and, as a result, improve your brand’s customer experience and continue growing your brand.

Next, customers will use keywords relevant to your business even if they leave a bad review. In other words, they’re giving bots even more keywords to crawl.

Finally, they give you more authenticity in consumers’ eyes. Way too many positive reviews aren’t very good for you either. It tends to look fake and biased, and Google may end up suspending them all from a key review website. So, the negative ones tend to provide a necessary balance.

 

They give you a competitive edge

The main objective of any entrepreneur on the planet is to grow a successful business – basically, to have customers and make a profit. But one cannot succeed when they’re “the best-kept secret in town.” And, it is pretty simple, reviews equal visibility. So, if you want to get more bodies on your doorstep and eyeballs on your website than your competitors, you must ensure that you have plenty of quality consumer reviews.

In an overly-saturated online marketplace, company reviews boost your SEO efforts and help you stand out from the crowd.

The three things that Google factors in for showing up search results are:

  • Relevance
  • Distance
  • Prominence

Hence, businesses with more reviews and higher average ratings get more visibility and traffic (both digitally and physically) than their competitors, even if their competitors are within your immediate vicinity. Algorithms and consumers tend to see them as an authority in their industry.

From that point on, it pretty much turns into a self-feeding cycle: Greater exposure results in more foot traffic and sales, leading to even more reviews. So, if your rankings don’t seem to improve or your brand’s struggling for more conversion, don’t worry. It only means you have to start prioritizing high-quality review generation.

 

Let’s wrap things up

The moral of the story – SEO is essential for succeeding in the online marketplace. You don’t need us to tell you that. Keyword stuffing is the thing of the past, and optimized alt-tags are no longer enough to get you ranking for prevalent KWs. But SEO is ever-evolving, and you cannot afford to rely on a stationary strategy. Customer reviews are an integral part of SEO for businesses that want to stay ahead. So, now that we discussed how company reviews boost your SEO efforts, what’s holding you back? Now is an excellent time to start if you aren’t yet collecting.

 

Learn More about SEO Automation here