Effective Marketing Tips for Senior Entrepreneurs

Running a business provides senior entrepreneurs with income, purpose, and fulfillment. As with any business, marketing plays a crucial role. Here, you can find some valuable tips to help you market your business and boost sales.

Design an Appealing Website

Having a user-friendly website is crucial to boosting sales. Your website requires easily recognizable links, clear calls to action, and simple forms, and it must be accessible and adaptive. If your customers have to spend too much time looking for the product they want or they find the checkout process awkward in any way, they soon leave your site and shop elsewhere.

Social Media

Establishing a social media presence is an excellent way of boosting brand awareness. It allows you to reach a wider audience and serves to communicate, meet consumer needs, generate sales, and build trust. Try to stick to just one or two social media platforms initially. Not only is that more manageable, but it also ensures customers don’t stumble upon some of your old and neglected social media accounts.

Coupons

A popular way of boosting sales is to offer a discount in the form of coupons. They’re an easier option than a standard sales promotion as you don’t have to alter prices on several different products on your website. Instead, the discount is applied during the checkout process. Furthermore, you can create several coupons with varying codes for separate ad campaigns. By checking to see which particular code was used the most, you can establish which marketing efforts were most effective.

Sharpen Your Business Skills

If you’re looking to develop your business acumen, consider enrolling in an online program to earn an MBA. The coursework can teach you more about economics, human capital management, strategic planning, and corporate finance, and the program’s flexibility allows you to study while still working full-time or concentrating on schooling or family commitments.

Signs Your Marketing Strategy Needs Adapting

A time may come when you need to adapt your marketing strategies before your income declines. Indications include rapidly declining website traffic, lack of social media engagement, and many people unsubscribing from your emails. It’s essential that you keep an eye on the market and use various marketing methods to protect your business against change. This ensures your strategies remain relative and targeted. Find out how eSEOspace can help your marketing initiatives.

Merging Your Documents

Many free or low-cost tools are available to help you market your business. One of these is a PDF merging tool, handy if your business is working on a marketing project that involves multiple people or teams, which can result in you having to deal with an overflow of documents. A PDF merging tool allows you to keep track of various documents in multiple formats by storing them in one file. Once combined, you can also move PDF pages to get your content in the correct order.

You Can Be Successful

As a senior entrepreneur, you have just as much chance of being successful in business like anyone else, as long as you use the proper marketing strategies, such as those discussed above, to establish an audience, build trust, and make sales. Schedule a consultation with eSEOspace to hit the ground running!

Ways to Boost Your Local SEO Marketing

While global SEO is everything for some companies, most of us can’t afford to ignore local SEO either. In essence, if you want people to come and visit your physical store, you need to have an excellent local SEO score. According to Google, more than half of their users who conduct a local search on their phones visit the store on that day. So, your business must pop up among the top results in your area if you don’t want to lose to your competitors. To help you out on your way to the top of the local SERPs, we’ll teach you about the ways to boost your local SEO marketing.

Now, keep in mind that improving SEO takes time. Nothing here happens overnight, and you’ll have to be patient. However, you can do quite a bit to make the process quicker. Hence, if you see working on your local SEO as the best marketing strategy for your business, here’s what you need to do.

Use Keywords In Your Listings

Being featured on local listings and citations is vital for local SEO. There’s no surprise here, but what if we tell you that you can take it even further?

Determine the local keywords related to your business and use them when writing your listings. It’s a simple trick, but people interested in what you do will often see your business name when searching the web. They’ll think of you as an authority, and when they need some help, you’ll be the one they call.

On top of that, make sure the photos you use for these listings are current and encourage your customers to leave reviews. It’ll give you more credibility in both Google’s and locals’ eyes.

Get On Local News

To this day, the news is still the number one way to promote a business. And the best part about it is that it works in any form. If you can get on the radio or TV — great, but if you can’t, there’s nothing to worry about. Major local online publications will be indexed high on Google, and if some of them mention you, some of their authority will rub off on you.

Get in touch with local journalists who want to report on your business. If you can get just one report each month, you’ll see more and more people coming through your doors. And don’t think that getting local coverage is that hard. Sometimes you just need to ask.

Work On Your Links

Local SEO is complex, and you’ll need all the help you can get to get it to work. Luckily, it’s not too tricky to get there if you use the appropriate tools. Still, SEO software like GrowthBar and Yext can only get you so far. To go over the big step and get the edge over your competitors, you’ll need to get backlinks.

It’s best if you can get them organically. Find a way to provide the community and lead people onto writing about you. The more your company is mentioned on the web, the more relevance it’ll have, and the more you’ll boost your local SEO marketing. Of course, buying backlinks is also a valid option if you get them from a reputable source.

Finally, be sure to work on your internal links as well. By connecting the pages on your site with each other, you’ll create a map for Google’s bots to crawl. As a result, they’ll make more sense of your business and website, and they’ll show your shop on Google Maps more.

Claim and Optimize Your Google My Business Profile

We can’t talk about improving your local SEO and not mention Google My Business. It’s Google’s business listing service, and the chances are that it’ll be the first thing people see when they come across your company on the local searches.

You need an account if you want to show up on Google Maps, so it’s pretty essential. If you don’t have a profile, it’s time to make one or claim the listing if it was created automatically (which sometimes happens). To do it, you’ll need to have a physical location and an actual address. Just a P.O. box won’t cut it, so don’t even try to fool Google.

Once you have your profile, go over it, fill out all the forms, and optimize it as well as you can. Add the correct contact info, business hours, and up-to-date pictures. The more time you spend on your profile, the more users will see you in local searches.

Connect Your Business With an Area You Work In

When working on your local SEO, you want to cover all the places where people may see your business. So you have to pay attention to:

  • Google Maps
  • Your website
  • Citations
  • Local listings.

Make it clear for search engines in which area you want to work and what kind of customers you’re after. It’s a lot of work, but it’ll pay off in the end.

Remember that you want to add a few citations each month so that you stay relevant. If it all seems a bit much, you can outsource it. Pick one of the SEO packages and let the experts do it for you.

Don’t Ignore the Details

It’s vital that you update the content on your site and show that you’re up and running. However, you mustn’t overlook the seemingly small details like meta descriptions, alternative tags, and titles. Google cares a lot about these HTML elements, and if your website doesn’t have them, it won’t favor it, no matter how good your content is.

Of course, keep in mind that you’re doing this for the local audience. Include some local keywords, mention the local places, and reference the local news in your articles and updates, even in meta tags. This way, you’ll show Google where you want to work, and it’ll reward you by offering your business to local users.

Conclusion

As you can see, there are plenty of things you can do to improve your SEO, both local and global. Unfortunately, this also means that you’ll have to put in a lot of resources to make it work. If you don’t want to outsource it, at least get some help from the apps that save small business owners time, money, and energy.

Use the tips we gave you to boost your local SEO marketing and find your way to the top of the local SERPs. Don’t skip any steps, and you’ll get there for sure.

Meta description: Are you looking for ways to boost your local SEO marketing? Here are all the latest tips and tricks you’ll need to reach the top of SERPs.

 

Author’s bio:

 

 

Kelvin Crawford is a freelance writer and an SEO expert with ten years of experience. He loves reading and learning new things almost as much as he hates rain

Recruiting Freelancers for Your Business

Finding skilled and reliable freelancers to contribute to your business operations can seem like a tall task. You’ll have to know where to find them, how to pay them, and how to set up your business to facilitate this, especially if you’re hiring international freelancers. Building a strong team of freelancers and retaining them can be crucial to the success of your business. eSEOspace presents tips to help you start building your team.

 

Figure Out What Kind of Freelancers You’ll Need

Depending on the type of business you’re running, the kinds of freelancers you’ll need to recruit will vary immensely. For instance, if you run an online store, you probably want to recruit some copywriters, graphic designers, coders, and photographers. However, if you run a travel blog, you’ll need freelance writers from different countries. However, not all jobs are suitable for remote work. Some, you’ll oversee in person, and others may need to be done on-site due to security or privacy concerns.

 

Finding Freelancers

Recruiting freelancers online creates opportunities for your business to engage with a wider variety of potential candidates. There are online job boards, both international and country-specific, that cater to generalized and niche skilled labor needs — FreelanceINDIA.com provides freelancers in India, for example.

 

Communicating With Your Freelancers

Steady and efficient communication is a must if you’re going to be hiring people from all over the world. You’ll need to select a communication platform where you can text as well as talk and video conference and another platform where you can create folders and exchange documents securely.

 

Compensating Your Freelancers

Paying your freelancers is obviously crucial if you want to retain your team, but you’ll need to keep in mind the overhead this creates for your business. Many money transfer services include extensive fees, which add up quickly across multiple workers and countries. For instance, you can use Remitly to transfer money to freelancers in India without fees when over a certain amount (usually $1,001).

 

Preparing Your Business for Freelancers

To avoid legal or financial issues down the line, you should ensure that your business is properly structured. It’s a good idea to create an LLC (or another appropriate entity type) if you haven’t already. The LLC structure can protect your personal assets from a certain level of liability and benefit you concerning taxes. However, you’ll have to follow the guidelines imposed by the state where you form your LLC. If you find the process difficult, a business formation service can help and potentially save money compared to the costs of using a business lawyer.

 

Manage Paperwork

There are convenient tools you can use to manage the large volume of paperwork exchanged between yourself and your freelancers. Soda PDF’s conversion tool enables you to convert .docx files to PDFs for an easy, convenient way to store and combine files.

 

Build a Reliable Team

If you take advantage of resources such as online job boards, money exchange programs like Remitly, and business formation tools, you can more easily and efficiently build and maintain your team. Consider the circumstances of your freelancers, and maintain constant communication for the best results.

4 Ways to Promote Your Business Website

You’ve put the time, money, and effort into creating a stunning website for your business. Now, your goal needs to be sharing it with as many people as possible. While there are numerous ways to market a website, it requires sound planning, proper execution, and expertise to make your efforts bear fruit. For business owners looking for the best practices to market their website, this article by eSeospace will take you through some simple and efficient ways to do just that.

 

Have Unique Branding

Having unique branding allows you to distinguish your business from competitors. Various aspects go into creating a brand image such as the color scheme, font styles, design guidelines, and more. While you may feel the need to hire a professional graphic designer for handling your branding needs, it will come at a heavy cost. A great alternative is using free online graphic design software for creating amazing social media posts, marketing emails, website graphics, blog images, and more through a few simple clicks.

Similarly, when creating a logo for your brand, use a free online logo maker and download various designs to use as a part of your market testing activities. The logo is the centerpiece of your branding and plays an important role in creating brand awareness and recall. Finalize the logo which gets the highest response through your test marketing campaigns as it is convincing customers to interact with your brand.

 

Invest in SEO

The best way to drive high intent relevant audience to your website is through Search Engine Optimization (SEO). SEO covers various activities such as keyword research, content creation, page indexing, analytics, and more. All these activities contribute towards the common goal of having your website rank higher on the search engine results page (SERP).

Ranking your website on the first page of Google translates to a tremendous increase in traffic. The majority of users rarely go before the first page of search results, hence ranking higher is an excellent way to outperform your competition. According to research, which involved studying upto a billion Google searches, more than 25% of individuals preferred to click on the first Google result. Additionally, this result was considered to be more trustworthy than others.

Compared to other marketing avenues, SEO is cost-effective, increases organic traffic, and improves your chances of making conversions.

 

Use Relevant Plugins

Whether it be design or SEO, there is always a plugin that can help you do the job better and faster. And there is no platform better than WordPress which allows seamless plugin integration. Hence, it comes as no surprise that around 1/3rd of all websites on the web are made using WordPress, as reported by WebsiteSetup. Here are a few plugins you should look to use:

  • Broken Link Checker: It notifies you of any broken links on your website which can hurt SEO performance. For websites with thousands of pages, this plugin is a lifesaver.
  • WP Review: This helps to incorporate product/blog/service reviews seamlessly into your website. Additionally, these reviews can be integrated to show on SERP, increasing the chances of a new customer clicking on your link.
  • TablePress: Using this plugin, you can easily create tables on any page of your website. For instance, you can create a price comparison table explaining services you sell under each price band.

 

Utilize Social Media

Whether your goal is to reach more people, increase website conversions or bring customers back to your website, social media can do it all. By running a targeted social media campaign, you can reach thousands of customers in your niche daily. This can translate into website visits, purchases, or simply brand awareness. Popular ways to make your audience engage with your content include organizing giveaways, hosting contests, starting catchy trends and referral programs.

When setting up your social profiles, ensure to mention your website in your bio and consistently in posts and stories. Prominent platforms to promote your brand include Facebook, Instagram, Snapchat, TikTok, and Pinterest.

Successfully marketing your website requires a combination of various activities as mentioned above. The key is to be consistent in your efforts and connect with your customers through as many channels as possible.

 

Essential Tips for Boosting Domain Authority

Search Engine Optimization (SEO) is a digital marketing mainstay, and rightfully so. With backlinks as its proverbial backbone, most SEO discussions will eventually address Domain Authority, the gift of Follow backlinks. But what exactly is this metric, and more importantly, how can one leverage it effectively? Let us explore this ever-prominent subject as we delve into essential tips for boosting Domain Authority.

 

What is Domain Authority?

Initially, let us demystify Domain Authority (DA). That is, explain exactly what is – and what it is not.
DA is a metric created by Moz, whose purpose is to gauge a domain’s authority. Authority in this context refers to a domain’s expertise, authoritativeness, and trustworthiness – the E.A.T. of SEO. To gauge it, DA scores take into account backlinks from other high-DA domains, the total number of backlinks, and more. It follows that a higher DA translates into a higher probability of ranking higher in Search Engine Results Pages (SERPs).
DA scores will slightly vary across platforms; for example, Ahrefs tackles the same concept in Domain Rating (DR). In all cases, DA scores will be clearly visible in platforms’ dashboards, and will rank websites on a scale of 1 to 100:

However, DA is not an SEO factor per se. Moz definitively says as much on their DA score in the above article:

“Domain Authority is not a Google ranking factor and has no effect on the SERPs”.

We will return to the latter part of this disclaimer, but the former too bears noting. DA does inform your SEO, but it is not a literal ranking factor Google uses.

 

The value of Domain Authority for SEO

Then what is the value of DA, you may wonder. Despite not being a literal SEO ranking factor, it does offer three main, distinct benefits.

#1 Higher SEO ROI

First, DA sees widespread use by SEO professionals to help them gauge SEO ROI – as it is notoriously hard to measure properly. As a professional, you certainly need to know how much you can earn from your SEO endeavors. DA helps you do so by providing a solid metric that contextualizes your market position, which can inform potential returns. If your DA score is low, for example, you may find more value in link-building. If it is high, you may confidently budget for more content marketing as your DA backs it up.

#2 A better grasp of your competition

Second, on the subject of your market position, DA offers an excellent indicator. That is to say; you may analyze your competitors’ DA scores and get a firmer grasp on where they stand in relation to you.

This bears some significance on its own as a way of properly understanding DA as a metric. Moz itself advises this comparative use over absolutes:

“DA is best used as a comparative metric when investigating the sites within your target SERPs that may have more powerful link profiles than you do — your true competitors.”

It thus follows that your DA is primarily a competitor analysis tool. As they continue to assert, there are no DA absolutes; only “better” scores “within the context of a particular competitive landscape”.

#3 Higher SERPs rankings

Boosting Domain Authority most certainly increases your probability of ranking higher in SERPs. Neither Moz’s disclaimer nor Google’s official rejections should have one believe a solid DA doesn’t affect SERPs at all. It may not do so directly, but holistically catering to DA aligns with SEO practices and produces tangible results.

Ahrefs initially notes that Google has a sitewide score that “maps to similar things”, according to Google’s John Mueller. Second, and most notably, their research that follows also echoes the findings of many SEO professionals:

So, even if its benefits are indirect or sums of a greater whole, DA definitely warrants attention.

 

Boosting Domain Authority

So, how exactly can you boost your DA? Perhaps unsurprisingly, the best way to do so lies in link-building and proper SEO. At the heart of DA stands backlink quantity and quality, after all, and SEO agrees.

In order, then, you may consider the following practices.

#1 Audit your links

As a starting point, you should ideally begin by conducting a thorough website link audit. This will allow you to deduce if your DA score is needlessly suffering from link oversights, bad links, and more.

As you do, you may examine different metrics and engage in corresponding practices, such as:

  • The number of backlinks; you may begin by gauging your overall number of external backlinks. Especially if your website is newer, working toward a great DA score will take time and require its backlink fuel.
  • Backlink quality; backlink numbers only tell half the story, however. Next, you may examine your backlink quality – the DA of websites that link to yours. Many low-DA backlinks may produce traffic, but they will not secure conversions or help your DA score.
  • Bad links; moreover, some backlinks may actively harm your DA score. Examine your backlinks to determine if spammy or otherwise dubious websites link to yours, and promptly remove them.
  • Broken links; next, you may examine links both internal and external to identify any broken links. Restoring ones of either type will only benefit your website on the whole, including its DA. For broken external links specifically, you will need to reach out to other webmasters to resolve the issue.
  • Unbranded mentions; conversely, you may identify mentions of your brand or content that don’t accompany a backlink. In those cases, you have effectively already earned other outlets’ backlinks, so you may simply contact them and request them.
  • Poor internal links; finally, you may examine if your internal links are in order. This includes proper, descriptive anchor texts, the absence of orphaned pages, and more, as we’ll cover next.

#2 Solidify your internal links

Notably, boosting Domain Authority is not exclusively a matter for external links. Domain Authority also relies on Page Authority (PA); to simplify this factor, your DA will largely reflect your average PA. PA, however, hinges on both external links and proper internal links to ensure “juice transfers”. So before delving into such practices, you may begin by solidifying your internal links.

As you address this factor, you may also tackle common SEO concerns, further solidifying your website. You may do so through such practices as:

  • Ensuring all pages are being linked to; first, all your pages should be linked to by other pages. User-wise, this solidifies your website’s structure and helps produce a better User Experience (UX). SEO-wise, this allows crawlers to index your pages more quickly.
  • Linking to relevant, quality pages; linking indiscriminately pleases neither users nor Google, however. As you ensure your internal links are in order, you may also examine your links’ relevance. As a rule of thumb, you may align your links with your sales funnel, nudging your users along your desired customer journey.
  • Using relevant anchor text; finally, your anchor texts also help Google contextualize your content’s subject. Conversely, irrelevant anchor texts may often have adverse effects. If possible, try to ensure your anchor texts contain the essence of your linked pages’ topics.

#3 Engage in high-DA link-building

With your foundations in order, you may now safely look outward toward high-DA link-building. This process certainly takes time and requires considerable effort, but it is by far the best way to boost your DA.

There are multiple ways to do so, and thoroughly covering this subject would require an array of articles. Here, for text economy, we may discuss the most prominent and arguably most effective among them; the skyscraper technique. Coined by Backlinko’s Brian Dean, Hubspot visualizes this technique as the following checklist:

The essence of this technique is fairly simple, and offers a very natural way to acquire high-DA backlinks. Backlinko simplifies it down to three steps, which we may cover in order:

  1. “Find link-worthy content”. First, with your keyword insights and competitor analyses in hand, you may identify link-worthy content within your industry. Such content will typically address your keywords of choice and the usual search intent that follows them.
  2. “Make something even better”. Then, you may work toward expanding on what said content offers. Perhaps that is depth, requiring that you go deeper or cite more reputable sources. Perhaps it’s visuals, instructing you to use more visually pleasing images or more informative graphs. In all cases, you should strive to surpass the content you’ve identified to earn your backlinks over it.
  3. “Reach out to the right people”. Finally, you may contact high-DA websites that host or link back to said content and offer them your own. You may identify such websites through your backlink analysis tools, professional circles, and more. In all cases, a friendly email offering tangible value will most often be well-received.

Following this process, you should also begin to craft more link-worthy content on the whole over time. Doing so consistently does depend on your resources, time, and other factors, but it should allow your content to organically earn its backlinks without your direct assistance. Should you achieve this, your SEO and DA will both thank you.

 

Conclusion

To summarize, boosting Domain Authority is certainly not an easy endeavor. It spans across internal and external links and hinges on link quality, quantity, and a wealth of other factors. It is well worth your time, however, as research continues to show. While far from exhaustive, hopefully, this article helped steer you in the right direction toward an excellent DA.