Woman designing a website and thinking about the ways web design impacts customer experience.

7 Ways Web Design Impacts Customer Experience

Web design is one of the most important things in how people perceive your business. When they get to your site, they want to see an easy-to-use interface that stays the same no matter what device they use to look at it. But there are many more things you need to think about if you want to leave a good impression and achieve great results. And to help you figure all of them out, we’ll talk about the ways web design impacts customer experience.

We’ll take you through 7 essential things and explain why you need to focus on them. No matter what marketing strategy you choose for your business, you can improve it if you follow the tips that we’ll give you today. You’ll get more people to your site, and more visitors means more conversions.

Let’s get right into it.

 

1. Appearance

As soon as your visitors click on your website, their customer experience begins. The goal here is to not make your first impression the last. You want to intrigue the visitors and get them to explore your site further.

Of course, you don’t have to do anything complex for the looks to work. However, you must stay up-to-date and give people what they want to see. You can’t have a website that looks like it went live in 1996 and expect someone to spend time on it.

So, here are four trends that you need to have on your site at the moment.

  • Responsive Design. Your site needs to look great on all devices.
  • Bold Fonts. Everything must be easy to read, so don’t pick your fonts without thinking about them.
  • Interesting Images. These are here to get attention and improve retention.
  • Video. Sometimes, a good video is all that a lead needs to turn into a customer.

 

2. Clarity

You want your visitors to find what they’re looking for as quickly as possible. If they can’t navigate through your site, they won’t have a nice time using it, and that’s a problem. Hence, you want to create a system that is easy to figure out and use. You want it to work intuitively, so the people get grips with it right away.

However, you can be smart here and design the navigation to your advantage. Think about leading people from your most valued and read articles right to your high converting landing pages that bring revenue. That, right there, is how you make money online. Of course, you need to find a way to make it look like your landing page is where they wanted to end up. But if you manage to do this, the sky will be the limit for you.

 

3. Professionalism

You can use your web design to show how professional and well-suited your business is. Your visitors will convert much more easily if you assure them that your company is reputable and trustworthy. Luckily, this isn’t too hard to do, and you need to incorporate only a few new elements.

First off, you need a culture page. It’s a place on your website where you explain your approach to daily operations and your values. Then, you have to have pictures of your staff. The visitors want to see the real people behind the company, so give them a glimpse of who you really are. And finally, share with them some of the great feedback you’ve got from your satisfied customers.

 

4. Loading Times

We can’t talk about the ways web design impacts customer experience and not mention the load times. In essence, the quicker your site loads, the higher your retention rate will be. Visitors will love your pages as they feel snappy, and Google will love your site because its users love it.

It’s a scenario in which everyone wins. However, to get everything to load in under three seconds (which is what you should aim for), you may have to make cuts here and there. Make your images smaller and remove auto-play from your site altogether. A video or audio should play only if a user clicks on it.

Take note of small things like these and before you hire a web designer, tell them what you want. Do it this way, and you’ll save yourself a lot of time and stress.

 

5. Content

The way people experience content on your site also falls under web design. If you do everything as you should, what you write will always remain pleasant to the reader. You mustn’t sound negative, harsh, or rude.

Moreover, you need to be careful not to scare away the reader. Avoid things like disturbing images or getting too technical. All your posts and articles must be easy to read and understand, and the same goes for the videos as well.

 

6. Visibility

To put it simply: if your site is well-optimized and has a good SEO score, it will be simple to find it on Google. Your customers will only have to type in one of the keywords you rank for, and you’ll be right there. We don’t have to explain how that is good for customer experience.

As you can assume, good web design makes your site more visible, but why?

Well, search engine crawlers can understand your pages better. From them, they can figure out what your site and business are about, and they’ll rank you high. Now, you only need people to stay on your site when they click on it, and you’re all done.

 

7. Conversions

Whatever you do, the main goal of your web design should be to optimize your conversion rate. You can’t say that you’re getting results online if you aren’t converting visitors into customers. So, here are a couple of things you should focus on when designing your pages.

  • Color scheme. Use colors to make your CTAs more prominent. Make them stand out, but do it with taste. Make them desirable to click on, and people will do it.
  • Keep it simple. Don’t clutter your pages with busy backgrounds. Use sleek and modern designs to attract visitors.

 

Conclusion

As you can see, there are plenty of ways web design impacts customer experience. Be sure to spend some time thinking about it and figure out how to use those to your advantage. Follow our tips, and not only you’ll get more people to your site, but search engines will also love you more. Make your user experience better, and you’ll make more sales. So, it pays off to work on your web design.

 

 


Author bio

author

 

Richard Vance is a freelance writer and an SEO expert from New York. He helps companies from all over the U.S., and the world, improve their sites and achieve the results they’re after..

 

 

 

 

 

 

 

 

[Photo used: https://unsplash.com/photos/v9FQR4tbIq8]
person using laptop for graphic design

5 Things You Must Do Before Hiring a Web Designer

Having a website in today’s economy is essential for the success of your business. You likely already know that one of the top boxes to check in your business plan is to advertise your website wherever and whenever you get the chance — it not only serves as your 24/7 calling card, but it contains vital information that consumers need to learn about your product or service in order to initiate a transaction.

But how do you go about hiring the right web designer for the job? You need not look further than the eSEOspace services in web development, optimization, and more. Here’s an additional primer on hiring a web designer.

 

Lockdown your payroll

Payroll is how you pay employees and report state and federal taxes. It can be a complex state of affairs if you tackle it on your own, but getting a clear picture of the steps involved can help you make the process easier.

Employing a reliable payroll service is essential for the smooth running of a business. The right payroll system will help you with time tracking to simplify team management and employee timesheets. It’ll also include software integration, real-time reporting, and the ability to interact with the interface on the road using a mobile app.

By ensuring your payroll is on point, you’ll be in a better position to hire new employees, including a new web designer.

 

Know what you want

The world of web design and development is a varied one. Not every developer is going to know every coding language, for instance. For this reason, it’s essential you know what skills your project requires before you start the hiring process.

Are you building an app? Perhaps you’re developing an e-commerce site? Each of these will require vastly different skill sets.

If in doubt, seek the advice of a professional. At the very least, you ought to know what platform and languages you’re building in and even the plugins used if any. You should also understand whether you’re looking for a flat designer or a design/dev multi-tasker. Once you have this locked down, you’ll be in a better position to hire a web guru.

 

Know your budget

There’s no set budget for web design work. It’ll all depend on the scope of the work, what languages you’re building in, how extensive the design is, etc. That said, you ought to have a ballpark figure of what you want to spend on the project. You should also ensure that that ballpark is enough to get you quality work.

In the world of web design and development, you get what you pay for. When budgeting for your project you must keep this in mind. If something seems too cheap to be true, it likely is.

 

Know where to look

There are a number of marketplaces online on which to search for web designer and developer talent. However, they’re not all made equal. Before you start your search for a web designer, ensure you’re searching in the right places.

Do some research into the different marketplaces. Figure out where reputable designers and developers frequent and concentrate your efforts there. Your eventual hiring of a reputable worker will be the best reward.

 

Hire the right web designer for the job

Hiring a web designer is no easy feat. You must know the work, your budget, your payroll, and more. This doesn’t mean it’s impossible. With these five tips, you’ll be well on your way to hiring the right web designer for your needs.

Contact eSEOspace now to request a proposal for your project!

 


Do your ideas need some refinement? The marketing and design consultants at eSEOspace can help bring your ideas to life! Contact (805) 500-3736 or email us at hello@eseospace.com

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