Construction and home improvement businesses need local SEO in order to target the right customers in their area. By optimizing their website for local searches, they can ensure that customers searching for services in their area are able to find them. This is extremely important, since most people tend to prefer working with local businesses than those far away. Google My Business is an essential tool for companies in this sector as it allows them to appear as part of the local search results when people are looking for construction and home improvement services. Having accurate and up-to-date information about the company on Google My Business is key if businesses want potential customers to easily find them. Additionally, it’s important that these businesses build citations by registering with online directories like Yelp or Yellow Pages so that they are included in search engine results when people enter queries related to the industry they’re working in. Citations help spread awareness of a business’s name among other users who might not have heard of them before but who could become potential leads if given enough exposure.