Every business owner knows that having a great website is key to success in the age of hybrid/e-commerce. Unfortunately, few business owners know how to make their website stand out from the crowd of millions of other sites. To help in this regard, keep reading for 5 pro tips on how to optimize your website to increase online sales.
Improve the Loading Speed of Pages
You can’t close a sale if shoppers don’t stick to your site. And there is nothing that will cause shoppers to bounce quite like slow-loading pages. Statistics indicate that each second it takes for a page to load will reduce conversions by 4.42%, so it will be highly profitable to improve loading speed to keep customers engaged with your offerings. Some ways to optimize the loading speed on your site include:
- Compressing image size
- Reduce the number of re-directs to shorten HTTP request and response process
- Eliminate any unnecessary plugins
If these are tasks that fall outside the scope of your professional expertise, it is worthwhile to partner with a web design expert to help minimize loading time. Every second is revenue lost, making this one of the most profitable partnerships your business can make for boosting online sales.
Incorporate Elite Where to Buy Software
Although there is mounting pressure for online businesses to provide direct-to-consumer delivery, the reality remains that few companies are equipped with a delivery infrastructure that makes this a profitable practice. As such, many online stores still rely on third-party vendors for distribution. If this is the case, it is critical that your site be equipped with the most advanced store locator software to quickly route shoppers to the nearest vendor. Some features of great locator software include:
- GPS routing directly from your device location to the nearest store
- Robust exterior and interior photographs of the vendor location so customers can quickly identify your products in-person
- Up-to-the-minute inventory and store traffic gauges to help customers determine which location can best suit their needs
While store locator technology is critical in all aspects of e-commerce, it is particularly impactful for converting mobile shoppers. A whopping 76% of mobile “near me” searches result in an in-person visit within 24 hours, so it is critical that your locator software be up to snuff to tap into this lucrative demographic.
Create Epic Content in Your Niche
Your website has to be more than just a platform for completing transactions. It must provide a complete shopping experience for visitors.
In the same way that skilled floor representatives would educate shoppers on products and services at in-person locations, it is essential that your website must have these same types of educational tools available. This could include helpful how-to posts on your website blog and step-by-step video demonstrations of how to use your products.
Not only will this type of content help educate the shoppers visiting your site, but it has the power to introduce your site to an entirely new set of eyes altogether. Content marketing is one of the most effective digital marketing tools available to online businesses in the e-commerce era. Customers have an insatiable thirst for information and make billions of searches each day. Therefore, if your content is helpful in answering trending questions in your niche, your site will rank for SEO and be the first place customers go when they need their questions answered. Each of these new arrivals causes your network to expand exponentially, with increased sales sure to follow.
Employ a Marketing Management Tool
One of the major perks of digital marketing is that it has the potential to be quicker, cheaper, and more far-reaching than traditional in-person marketing campaigns. While there is power in these types of numbers, digital marketing efforts can quickly become watered down the further they move away from the source. Before you know it, you can have an affiliate halfway around the globe advertising your products in a way that does not even resemble the products you have on your site.
Therefore, it is essential that your business invest in a marketing asset management tool to keep all marketing campaigns consistent and tightly focused. The best digital marketing management tools will allow all team members to collaborate and contribute to marketing content and make it readily accessible for all reps, salespeople, and affiliates, assuring brand cohesion and a more impactful marketing message.
Showcase Customer Feedback
Simply put, the opinion of like-minded customers with similar life experiences goes much further in 2022 than any celebrity endorsement. Online shoppers are constantly browsing online reviews and ratings to determine whether or not they want to buy a product.
As such, make this information readily available to customers visiting your website. A rolling ticker of customer reviews is a great way to get opinions before shoppers’ eyes, while social media buttons can allow customers to interact with your brand via their preferred digital medium.
5 Pro Tips to Optimize Your Website to Increase Online Sales
Your website serves as your digital storefront in the age of e-commerce. As a result, it is critical that your site be optimized to convert as many visitors into paying customers as possible. With this in mind, if you need help with any of the 5 pro tips listed above, contact a web design professional today to turn your website into a revenue-generating machine!
