SEO is essential for the success of every website, and you need to start working on it from day one. In truth, even your website design should conform to SEO requirements. To ensure you succeed, here’s a guide on how to build a website design with effective SEO!
Work on your site’s compatibility first
The first thing you need to do for a website design with effective SEO is ensure your site’s widely compatible. In other words, users of all the various devices can easily access and use your site. Here’s an example for those trying to design and develop a website on their own: if your site works perfectly in Chrome, but people can’t open it on Firefox or their phone, you have failed. That is because Google values compatibility highly, and your SEO score will be lower. At the very least, open a test version of your site on all the common devices and browsers to check whether your site’s design elements load and behave properly before officially launching it!
Make sure your pages load quickly and without errors
Another unexpected element of proper web design with effective SEO is loading speed. Since it is another essential thing Google considers for your final SEO score, you can’t let your site’s load times be bad. You must avoid too many plugins, videos, images, and cookies. They may enhance your site’s appearance, and a ton of cookies sounds like something that would speed up loading times, but they all serve as a massive drain of your site’s resources. As a result, loading times ramp up, and both Google and your users are dissatisfied.
Never forget to make it easy to navigate through your website
Easy site navigation is crucial for website design with effective SEO. In practice, this means your website design needs to contain two things. First, a good menu, preferably at the top of every page, lets users quickly access significant categories of your site’s content. Second, you need lots of linking between your pages. Make use of hyperlinks to provide easy and convenient access to related pages. That will make browsing your site more convenient for genuine users and Google crawlers. Because crawling speed also dictates the speed at which your site is Indexed and made available to the public through Search Results, it’s obvious why this is beneficial!
Do not overcrowd your pages
Many people think that many images, text, and options make their sites seem appealing. Not so. First, from a user experience perspective, this tends to make browsing a site intimidating and overwhelming. It’s hard to take everything in when a site’s a riot of elements clashing together. The second and more practical reason is that it negatively impacts your SEO. Pages that are difficult to crawl and parse get worse SEO scores. It’s imperative to remember this if you are trying to figure out how to build engaging landing pages since even if you put effort into your landing page, overcrowding quickly makes it ineffective.
Pay attention to the proper use of media
Images and videos have always been part of the latest website trends and continue to be popular today. However, if you misuse them, they are a detriment to your website design. To use them properly, you need to remember two things. First, always use compression on your media files to make them smaller while maintaining quality. Second, stick to known and popular file types, such as JPG, MOV, GIF, PGN, and MP4. Using other file types can result in errors and loading problems, which Google notes and lowers your SEO score.
Make full use of your site’s metadata
Metadata is the information you can write about your site’s pages or even their elements. For example, an average blog post asks for a meta description, focus key phrase, SEO title, slug, alt tags, captions, and descriptions of your images and videos. That lets you slip in many helpful SEO elements, such as keywords, into what would otherwise be largely unhelpful data. Taking advantage of such opportunities can boost your SEO without filling your content with keywords that look out of place.
Leverage the power of content for a website design with effective SEO
Not surprisingly, content has always been one of the easiest ways to improve your website’s SEO. So, account for this in your website design with effective SEO, too! You can do this by designing a quality blog for your site. If you ensure it looks appealing and works properly, you can do a ton of helpful SEO using it! Of course, make sure that you have quality content to publish. Trying to rely on auto-generated or stolen content will have an extremely negative impact on your SEO.
Pick out a professional website host from the start
The final thing you need for a website design with effective SEO is a solid website hosting service. That might sound odd since it is not a page or website design element. However, your hosting service impacts many different aspects of your site! For example, a bad host will make your site run slower, and it may even impose a ton of downtime on you. Some of your files can also quickly become glitches or corrupted, ruining elements of your website design. Even if you hire the best experts to design your site, your investment can be ruined by a lousy host.
Building a website design with effective SEO with ease
If you follow our guide on ways to build a website design with effective SEO, you’ll have a much easier time making your site a success. Of course, note that SEO requirements change with time and that Google is fond of changing things. So, you’ll need to put in the effort to keep your site’s design updated if you want it always to be top-notch!