At first glance, you wouldn’t think that storytelling and SEO could mix well. SEO is technical and fueled by algorithms, so you might not expect it to improve if you add a bunch of metaphors that you’ll need to tell a story into it. But as it turns out, it works out pretty well. Telling a story while using your keywords will bridge the gap between what crawler bots and your audience want to see. You’ll make your content more enjoyable for both people and Google, and you’ll get a bump on the SERPs as a prize for your efforts. To explain how that happens and how you can make the most of it, let us take you on the journey through the essential benefits of storytelling for SEO.
How Does Storytelling Help Your Brand?
Although we’re here to talk about SEO, you must first understand the general role of storytelling in marketing. So, let’s define a couple of terms.
It’ll make your content memorable, and the audience will feel attached to it. Thanks to this connection, they’ll like your brand more, which will create loyalty and trust. They’ll see you as an authority and want to work with you.
Search Engine Rankings
Now, we get to the technical side of things or your SEO. Here, we’re talking about backlinks, keywords, site navigation, etc. These are the things you do not just to make your readers happy but also to please the algorithm.
If you do everything right, you’ll rank higher on the search results, and more people will click on your content. Still, good SEO isn’t a guarantee that they’ll like it. Its job is to get their attention, but you’ll need to use storytelling if you want to keep it.
SEO Factors You’ll Improve with Storytelling
With the basics out of our way, we can move on to explaining how it all connects. We’ll go over some essential SEO factors and tell you how you can use storytelling to improve their efficiency. Let’s dive right in.
Most modern businesses are well aware that they need to work on their SEO, and it’s a good thing. However, they tend to make some typical oversights and SEO mistakes, like focusing on rank rather than CTR. As they see it, if you rank first, it means that you’re the ultimate authority, and users will click on your site.
And although the top result on the SERPs usually gets the most clicks, if people know a brand ranked in one of the lower spaces, they’ll click their link instead. And if the content they find behind that link is good, readers will come back to that site. They’ll click on it each time they see it in the search results, which will signal to Google that the site is valuable, so it’ll raise a few spots in the rankings.
As you can see, a higher CTR brings a higher rank, but it doesn’t have to be the other way around. So, work on your content and focus on providing value rather than creating something that’ll get you the top spot on the results page. Quality content will find its way to the top.
The next two benefits of storytelling for SEO we want to talk about are the bounce rate and time on page. The former checks if your visitors look at more than one of your pages and the latter measures their time on your site. Put them together, and you get a pretty good picture of how users engage with your content.
Here’s what it’s all about here. If your story is good, you’ll hook the readers from the first word, and they won’t leave your site until they read the article throughout. Moreover, they’ll want to see more from you, and they’ll browse your blog, spending more time on your site.
Of course, you don’t have to be an award-winning novelist to write a blog post that will get people to stick around. It’s enough that you find the right buttons to push and stimulate the right feelings in your readers.
Links leading from other sites to yours are like a seal of approval in the eyes of Google. Now, you’ll need a few backlinks to rank at all, but if you want to boost your domain authority and rank high, you’ll need them to be good. Here’s how storytelling helps.
Think about the links to other sites that you add to your content. You choose them because they’re credible sources that you believe. Well, if your storytelling is good, you’ll become that credible source other people will link to.
Other bloggers and creators will read your posts and connect with them emotionally and professionally. Then, if they feel like their audience can benefit from them, they’ll add a link to your site in one of their posts without you even asking.
Furthermore, you can also use your storytelling skills to write guest blog posts for other websites. Of course, you’ll get a chance to add a link to your site to the text, and you can make sure it’s as natural as it can be.
Utilizing social media is one of the best ways to promote your business website, but it won’t directly impact your SEO. It’ll ensure that your audience sees the content, but you’ll only see those numbers going upwards if it resonates with them.
As far as psychology is concerned, people share things that promote their desired image. So if we think that sharing some piece of content will make us seem smarter, funnier, or nicer, we’ll happily click that button.
Create content with that in mind, and you’ll see that more and more people will tell their friends about it.
As you can see, there are plenty of benefits of storytelling for SEO. Learn their ways, and you’ll be able to connect with your audience on a whole new level. You’ll build trust and loyalty and make them feel more fond of your brand.
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